Director, Performance Management

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Director, Performance Management (Growth Marketing)

San Mateo, CA or London / Hybrid

The PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).

This role is a pivotal leadership role in the team accountable for the strategic implementation of performance focused marketing, dedicated to supporting profitable business growth & successful customer outcomes by harvesting incremental demand & driving recurring relationships.

Responsibilities :

• Performance Optimization :
• Strategy : accountable for producing a clear marketing strategy aligned with commercial goals, whilst collaborating with other marketing functions to ensure its successful execution.
• Media Planning : Working with media teams to ensure there is a clearly defined media plan for any store & services paid media activity including media allocation (mix / channel / markets).
• Budgeting / Forecasting : Translate strategies into detailed annual, quarterly & monthly budgets (split by product / service campaigns & regions).

Work closely with Finance to update forecasts on a regular basis & provide recommendations for budget re-allocation.

• Reporting : Analyze, track, report and forecast on key performance metrics, identifying areas of opportunity for program performance across all marketing channels to support company’s growth targets and drive future strategies.
• Measurement : Partner with the Finance, Data Science, and Analytics teams to develop a measurement stack to supervise and improve channel performance & evolve marketing attribution and incrementality.
• Experimentation : Responsible for building and defining a clear experimentation agenda & roadmap across store and services, ensuring tests are linked to business goals & commercial plans.
• Performance Governance :
• Market Optimization : Work with territory marketing teams to spot and act on demand opportunities within individual markets to improve growth.
• Cross portfolio planning : Work with vertical & horizontal marketing teams to ensure there is holistic planning of activity (across portfolio & vertical).
• Leadership :
• Leadership : Building, leading & developing a small team of growth marketing specialists across multiple geographic locations.
• Stakeholder Management : Be the main point of contact & marketing lead for key vertical commercial & Marketing stakeholder teams from manager to SVP level.

Qualifications :

• 15+ years in performance marketing roles preferably across the entertainment vertical.
• A history of successfully operating in sophisticated global organizations and being able to influence growth.
• A background of performance management and marketing governance.
• A strong leader who has led geographically dispersed teams.
• Comfortable leading senior (VP / C-level) executive stakeholders.
• Have worked in roles leading large media budgets.

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