Senior Channel Marketing Manager

Overview

When Alfred Fain founded a small Rhode Island tire store in 1924, at the time no one could have predicted how Teknor Apex would become an international custom compounder sought out by companies around the world.

After a nearly hundred-year journey that’s carried us through acquisitions and expansion, we now have nine U.S. locations, as well as operations in Belgium, Singapore, Germany, and China.

Throughout this global expansion Teknor has remained a privately held company, and today Fain’s grandson sits at the helm, maintaining the family’s tradition of fostering deep employee and customer relationships.

These relationships are what allow us together to deliver customized compound solutions and help our customer’s create better products.

Manufacturing is a team sport, and we work together to achieve our goals. Jon Fain

Join the team behind our custom compounds

Essential Duties and Responsibilities :

This position is responsible for developing and executing channel marketing programs that align with Consumer Products strategies.

The individual in this role is would be a member of the Senior Hose Leadership Group in charge of establishing and executing strategies related to programming, pricing, and marketing.

Essential Functions :

• Develop marketing programs that exploit opportunities to increase placement of current and new products.
• Assure that marketing elements such as packaging, merchandising, placement programs, promotions, pricing strategies, and terms are established to assure they align with specific channel requirements.
• Assure packaging and merchandising specification meet customer requirements.
• Grow product and brand awareness by maintaining and taking advantage of the latest marketing communication tools. .
• Attend high level strategic customer discussions and industry events to support sales organization in selling activities,
• Maintain and update individual customer financial profiles for all customers. Assuring all programming elements are captured so that accurate assessment of future customer specific endeavors are considered.
• Collaborate with New Business Development organization on discovery projects related to developing products that are outside of current garden hose category,
• Collaborate with Supply Chain Group and Consumer Product Manager in identifying new supplier options related to product components, packaging and merchandising.
• Review customer product complaints and assure these are resolved,
• In collaboration with Senior Product Manager and R&D team, research end-user and competitive market environment to establish direction in the development of new products.

Scope of Responsibilities :

Position has two direct reports

Major Customer / Supplier Relationships :

External (provides input for product / service / output)

Title of Person or Group

Purpose of Contact

Frequency of Contact

Daily, Weekly, Occasional

Consumers

Product Research Intercepts

Yearly

Customers

Information and Services

Occasional

Research Firms

Information and Ordering

Occasional

Vendors

Exchange Information

Occasional

Skills :

Work requires the application of a variety of procedures, policies, and / or precedents used in combination. Frequently, the application of multiple, technical activities are employed;

thus, analytic ability and inductive thinking are required.

• The position requires excellent communications skills.
• The position requires the individual to assure projects are proceeding on-time
• Able to interpret research findings and create translation into new product solutions.
• Must have strong financial acumen to perform cost benefit analysis on new and existing product mix.
• Must have a working understanding of manufacturing process in order to collaborate effectively with Senior Product Manager, Manufacturing and R&D team.
• Align new development efforts with the long-term strategies developed by the Consumer Products leadership organization.
• Collaborate and unite internal and external resources to assure progression of all new product development projects from concept to commercialization.

Education and / or Work Experience Requirements :

Work requires the application of a variety of procedures, policies, and / or precedents used in combination. Frequently, the application of multiple, technical activities are employed;

thus, analytic ability and inductive thinking are required.

• The position requires excellent communications skills.
• The position requires the knowledge of basic hose construction options.
• The position requires the understanding of packaging and merchandising construction method
• Position requires between 6 to 10 years of sales or marketing experience.
• Four year degree or equivalent experience in a field of study such as business, accounting, engineering, etc.
30+ days ago