Content Marketing Specialist I

JOB SUMMARY

The Content Marketing Specialist has growing independent responsibility for developing engaging audio, visual and written content for use both online and offline in a team setting, in accordance with Stater Bros. Markets brand guidelines and overall content strategy plans.

JOB RESPONSIBILITIES

• Writing for website copy, Weekly Ad copy, social media posts, audio / video scripts, blog posts, articles, product descriptions, case studies, white papers, emails, newsletters, e-books, pages, and company bios
• Research / organize facts related to the assigned topic and content type both online / offline to compile and organize writing ideas
• In team setting, compose and / or partner to create new and relevant written, visual and audio content based on research and develop engaging content to entice the target audience across specified channels
• Rewrite / refine content depending on assignment requirements
• Proofread and edit content for mistakes or additional ideas and guarantee that it is composed per directions including from other content creators, providing feedback when necessary
• Understand how to ensure all content is optimized for search engine optimization (SEO) and contains sufficient keyword placement
• Support Social Media channel strategies and tactics as directed
• Participate in ideation of marketing campaigns and strategies
• Collaborate cross functionally with internal and external partners on ideas and strategies
• All other tasks as assigned

JOB REQUIREMENTS / QUALIFICATIONS