Senior Account Executive

Stanton & Company is looking for a Senior Account Executive (SAE) who is energetic, creative, and has strong media relationships and writing skills to manage key accounts.

This candidate must continually demonstrate strong strategic thinking skills, deliver valuable press coverage, be client service-minded and passionate about the brands and clients we work with a primary focus in health and wellness, beauty, and natural products / foods.

This position will work on both brands and individuals, so a combination of personal PR and consumer packaged goods experience is desired.

The SAE must have a wide range of established media relationships and be a self-starter and a great networker.

Responsibilities :

• Develop and execute communication strategies and plans
• Conduct press outreach to strategically position a range of lifestyle and consumer brands in the marketplace
• Secure top-tier media opportunities, including profile and product placement
• Manage day-to-day aspects of key accounts and anticipate client needs
• Coordinate mailings / product launch timelines, PR plans, media lists, status reports and agendas
• Organize media-driven events and media tours (desksides)
• Write public relations materials : press releases, media alerts, bios, fact sheets, product briefs, etc.
• Negotiate and manage influencer contracts and relationships
• Develop / manage client budgets (e.g., event, travel)
• Assist in new business outreach, proposals, and plans
• Provide guidance and mentorship to junior staff and interns

Attributes :

• Strong communication skills, both written and spoken
• Creative, out-of-the-box thinker
• Solid media relationships across categories (health and wellness, beauty, business, lifestyle, etc.)
• Social media savvy with an understanding of how PR and digital work hand-in-hand
• Proactive, great multi-tasker and self-starter
• Strong attention to detail
• Works efficiently and has exceptional ability to manage multiple projects and meet tight deadlines
• Charismatic, high-energy and team-player
• Appreciation for brands and personalities that promote healthy / active living
• Experience working with influencers and an a solid understanding of influencer network and opportunities
• A pulse on the broader marketplace (health and wellness, women’s empowerment, entrepreneurship, beauty, entertainment) for partnership and event sponsorship / sampling opportunities

Experience :

4-6 years of agency or in-house PR experience

About us :

Stanton & Company is a full-service sports and lifestyle marketing and PR agency focused in the healthy, active living space.

We represent philosophy-driven brands including both personalities and brands, developing strategic communications programs including media relations, influencer engagement, event activations, brand partnerships and more.

We bring the skills and high- level thinking from big agency, big brand background to socially minded, entrepreneurial clients.