Senior Field Marketing and ABM Manager

Job Description

Job Description

Who We Are :

Bandwidth delivers world-class messaging, voice, and emergency service connectivity for the world's biggest brands. We are the APIs and global network behind the platforms that the Global 2000's use to power their internal communications, contact center platforms, apps, and software.

We transform interactions for top-tier orgs and we do it on a global scale. We're the only ones who marry the power of our global network with the control and agility offered by our enterprise-grade APIs.

Unmatched reliability meets unparalleled control. That's the Bandwidth way.

At Bandwidth, your music matters when you are part of the BAND. We celebrate differences and encourage BANDmates to be their authentic selves. #jointheband

What We Are Looking For :

The ideal candidate will have a strong understanding of what types of marketing strategy will help progress deals in every stage of the prospect sales cycle, and will have the ability to advocate for and successfully activate their ideas within sales.

This individual will work closely with our Sales teams to capture new revenue from our target market. We are looking for someone who is a problem-solver at heart, someone who dives in head first to proactively address issues and works to effectively solve them.

If you're a team player, you work for and love the success of others, you're a motivated leader at heart that can drive creative ideas to fruition, you take initiative to proactively build and activate programs and can expertly follow through with execution, you're in the right place.

More so, this individual must have a heart for understanding ABM strategies to positively drive revenue and meet (and exceed) company goals.

What You'll Do :

• Own and develop the creation of a scalable marketing strategy to grow, and uncover pipeline within our target market and within key named accounts.
• Strategically partner with Sales Leadership and Sales Development to help engage prospects by building marketing campaigns that create new opportunities and advance existing opportunities within the pipeline, working to achieve pipeline and revenue growth goals.
• Have a strong understanding of the sales pipeline, analyze the pipeline to identify how the Sales team is tracking towards their monthly and annual revenue goals, and use that data to proactively build and activate marketing campaigns to fill any pipeline gaps
• Work with Sales Leadership to establish activity KPIs and optimize Sales activation process, supplementing with strategic marketing initiatives.
• Work with the Sales Leadership and Sales Development teams to optimize and activate executive-level strategy and outreach email sequences within our top named accounts.
• Maintain Account Based Marketing playbook and use success metrics to create repeatable and scalable implementation across similar customer accounts, updating regularly with tried and proven marketing tactics
• Drives cross-departmental collaboration within Bandwidth to advocate for the needs our prospects, to ultimately help drive more revenue and speed up time to revenue.
• Be the passionate go-to expert when it comes to all things pipeline. Including, but not limited to : our products and how our customers consume them, our personas and how to engage them, our competitors and where we can defend against them, as well as the customer industries we serve to best create resources to advance opportunity conversations
• Provide regular updates to Marketing, Sales, and Operations on the status of marketing programs, how each sales team is trending toward their goals, understanding where and how Marketing can make up ground.
• Work closely with the marketing operations team to make sure critical decision makers are identified and added as contact for our sales, as well as having a process in place for us to refresh and update account information as well as contact information.

What You Need :

• 8+ years in B2B Marketing
• Bachelor's degree in Marketing, Communications, Business Administration
• Previous experience building, activating, and success tracking of strategic marketing programs
• Advanced knowledge of the marketing funnel and willingness to consult and use best practices to build marketing automation programs
• Ability to independently manage responsibilities and drive projects to fruition
• Extremely data driven and able to analyze sales pipeline to inform strategic marketing decisions
• High level of proficiency with Salesforce or other CRM software and data analysis
• Ability to manage increasingly complex challenges, with finesse, professionalism, a can-do attitude and see them to the finish line.
• Creative problem solver and ambitious go-getter, taking challenges by the horns

Bonus Points :

• Project management and Excel experience a plus
• MBA a plus

The Whole Person Promise :

At Bandwidth, we're pretty proud of our corporate culture, which is rooted in our "Whole Person Promise." We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit.

How do we do that? Well

• 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
• All new hires receive four weeks of PTO.
• PTO Embargo. When you take time off (of any kind!) you're embargoed from working. Bandmates and managers are not allowed to interrupt your PTO not even with email.
• Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.

Mahalo moments" program grants additional time off for life's most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.

90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.

Are you excited about the position and its responsibilities, but not sure if you're 100% qualified? Do you feel you can work to help us crush the mission?

If you answered 'yes' to both of these questions, we encourage you to apply! You won't want to miss the opportunity to be a part of the BAND.

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