Title : Digital Marketing Coordinator
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
Reports to : Chief Marketing Officer
Position Overview :
Job Duties & Responsibilities :
- Manage agency email platform by building out templates, maintenance and hygiene of lists, and spam filtering.
- Manage SEO and SEM campaigns.
- Website maintenance and updates : page builds, update and post content based on SEO, and link redirects.
- Manage Google Grants and maintain relationship with Google Account Rep.
- Respond to Google reviews and update marketing department with improvements to be made in response to reviews.
- Create and manage Social Media strategy to grow engagement and followers based on analytics and data.
- Manage Google analytics, tracking, and reporting.
- UTM and QR code creation for tracking.
- Track proof of performance (POP) for social, email and other digital products.
- Marketing lead in agency CRM platform.
- SMS management.
- Marketing liaison with the Information Technology department.
- Work alongside Marketing and IT staff to optimize project management tools.
- Research and suggest competitive digital products by identifying and evaluating product characteristics, distribution, pricing, and advertising and promotional opportunities.
- Work with vendors, contractors and relevant staff to move digital requests forward.
- Help maintain departmental digital budget.
- Update job knowledge by participating in professional development opportunities.
- Accomplish organization goals by accepting ownership for accomplishing new and different digital requests.
Job Requirements & Qualifications :
- Requires strong understanding of HTML and CSS.
- CRM experience (Bonterra a plus).
- CMS platform experience (Wordpress is a plus).
- Must have excellent writing, grammar, and punctuation skills.
- Experience with all social media channels and strategies.
- Experience with MailChimp or other email service.
- Must be able to understand and dissect analytics related to email and social media.
- Adhere to brand standards, including agency voice.
- Creative, proactive, and forward-thinking mindset.
- Experience with Trello, Monday, Asana, and / or other project management tools.
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