SUMMARY :
The Marketing Coordinator will serve as point-person for implementing assigned marketing initiatives and activities for the Brand.
These initiatives and activities include advertising campaigns (print, web, social media, broadcast, etc.), MY TC! Rewards programs, and off-premise marketing initiatives.
They will also continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. This position reports to the Senior Director of Marketing.
RESPONSIBILITIES INCLUDE :
- Assist in creating strategies to take advantage of market opportunities.
- Help in the development of local store marketing efforts for the Brand.
- Fulfill details of all Marketing and advertising campaigns, product launches, promotional windows and loyalty initiatives.
- Implement strategies with cross-functional teams.
- Work with external marketing partners such as advertising agencies, digital marketing firms and production companies.
- Review brand content and monitor the integration of campaigns for brand consistency.
- Track consumer and market insights by reviewing metrics such as sales volume, market share, pricing and distribution, and by conducting consumer research.
- Analyze sales data to determine new products and delete underperforming products.
- Work closely with departments such as R&D to consult on packaging and products as it relates to branding.
- Write reports, specifications, recaps and creative briefs.
- Assist with the tracking and coding of Marketing invoices and budget reconciliation.
KNOWLEDGE, SKILLS AND ABILITIES :
- Excellent verbal / written communication skills a must.
- Strong research and analytical skills
- Comfort with CRM software
- In-depth understanding of the company’s current products and future concepts
- A willingness to listen
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
MINIMUM REQUIREMENTS :
- Two to Five years of marketing experience
- College Degree in Marketing or related field - preferred
- Strong time management skills and commitment to work in a team environment
- Excellent computer skills with knowledge of Microsoft Excel, PowerPoint and Word; Adobe Creative Cloud proficiency a plus
- Bilingual (English / Spanish) preferred
- Ability to travel 15%
- Familiarity with restaurant marketing a plus.
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