Graduate Marketing Specialist

Job Description

• Involve global segment deep dive activity under Senior staff’s leadership : ü Develop and continuously update system roadmap including commercial assessment.
• Understand system use cases and develop system related content collaborating with End-Equipment / System experts.
• Analyze market / competitors regarding trends and offerings on system level using regional input and consolidate it in System Market Analysis
• Capture system requirements collaborating with End-Equipment / System experts.
• Define and continuously value proposition including value drivers of Renesas offering.
• Define System GTM strategy, drive market introduction and lead GTM activities at system level.
• Drive SAM data collection and analysis with heatmap approach ü Come up with New Product Proposals (NPP) based on gap analysis brought up during the deep dive.
• Define and adjust operative pricing guidelines, maximizing value-based mark up and manage quoting globally within given limits on system level.
• Define Renesas offering (products, SW, services) including ecosystem partners (To be aligned with MCU / MPU marketing)
• Creating effective product and solutions collaterals, and partnering with sales and other teams to drive, coordinate and support product promotion, design wins and demand creation to meet revenue targets
• Manage lifecycle and develop forecast of Renesas offering in commercialization phase.
• Support Sales and business development activities on system level.
• Drive Strategic Sales and Product growth initiatives.

Qualifications

• Bachelor's degree in Electrical Engineering BSEE or equivalent in a similar field
• Customer focused mind-set; understanding market needs and translate into solutions
• Results-oriented with a strong sense of ownership.
• Strong communication and presentation skills
• Knowledge of the semiconductor industry is a plus.
• Ability to create product and solutions business case and communicate value to product marketing and engineering teams.
• Ability to work effectively in a cross-cultural environment as part of a diverse international team.
• Willingness to travel occasionally, both domestically and internationally

Additional Information

Renesas is an embedded semiconductor solution provider driven by its purpose To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.

With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation.

We remain agile and fearless as we accelerate our growth, encouraging everyone to play an active role with an entrepreneurial mindset and accountability.

At Renesas, you can :

Launch and advance your career in technical and business roles across four Product Groups and various corporate functions.

You will have the opportunities to explore our hardware and software capabilities and try new things.

• Make a real impact by developing automotive, industrial, infrastructure, IoT, and sustainable products and solutions to meet our customers’ evolving needs and help people and communities thrive tomorrow.
• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups (ERGs), will help you excel from the first day.

Are you ready to own your success and make your mark?

Join Renesas. Let’s Shape the Future together.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.