Product Marketing Manager

Job Description

Job Description

Summary

At Revant Optics, where we're pushing the boundaries in the direct-to-consumer eyewear scene! As our next Product Marketing Manager, you'll dive into the heart of our marketing efforts, reporting directly to the Director of Marketing.

Your role is all about boosting our product visibility and igniting our sales. You'll be the brains behind killer go-to-market strategies, engaging product messages, and you'll lead efforts from various teams to launch products that stand out.

At Revant, your work will directly fuel our mission to keep eyewear in play and push forward sustainable practices in the vision industry.

We're on the hunt for someone who's not only creative and strategic but also ready to make a big impact in a company that cherishes community and thoughtful innovation.

If you're up for the challenge of delivering top-notch products and unforgettable customer experiences, Revant Optics is your stage to shine and drive initiatives that truly ramp up customer satisfaction and propel our growth. Apply today!

Essential Functions

Market Research and Analysis :

• Conduct thorough market research to understand customer needs, preferences, and buying behaviors.
• Analyze market trends, competitive products, and industry developments to inform product positioning and strategy.

Product Positioning and Messaging :

• Develop clear and compelling product positioning that highlights the unique selling points (USPs) and benefits of our lenses and eyewear products.
• Create and refine product messaging that resonates with the target audience across various marketing channels.

Go-to-Market Strategy :

• Plan and execute go-to-market (GTM) strategies for new product launches, ensuring a coordinated effort across marketing, operations, and customer service teams.
• Define target customer segments and tailor marketing efforts to effectively reach and engage these segments.

Customer Engagement and Retention :

• Manage the Retention Marketing Specialist, launch effective email / SMS campaigns
• Implement strategies to engage and retain customers, such as loyalty offers, personalized marketing, and customer feedback initiatives.
• Work with the customer experience team to analyze customer feedback and behavior to continuously improve the customer experience and product offerings.

Collaboration with Cross-Functional Teams :

• Work closely with product development, design, and operations teams to ensure products meet market needs and quality standards.
• Collaborate with customer service and support teams to address customer inquiries and issues related to the products.

Performance Analysis and Reporting :

• Track and analyze key performance indicators (KPIs) related to product sales, marketing campaigns, and customer engagement.
• Provide regular reports and insights to senior management on product performance and marketing effectiveness.

Public Relations and Media Placement :

• Working with our external agency, manage PR and media placement efforts to secure product reviews / roundups and other articles from sites with high domain authority
• Ensure that USPs, brand positioning, and product details are communicated correctly

Brand Consistency and Enhancement :

• Working with our customer experience team, ensure all product marketing efforts align with the overall brand strategy and maintain brand consistency across all channels.
• Contribute to brand-building initiatives that enhance the company's reputation and visibility in the market.

Revant offers a competitive compensation package including :

• Base salary or hourly pay range, $90,000 - $100,000 (dependent upon experience)
• Eligible for the company bonus program
• Health, dental and vision benefits
• 401k with 4% company matching
• 3 weeks Paid Time Off per year
• Monthly parking pass or monthly TriMet pass reimbursement
• 10 company paid holidays per year
• 16 hours of volunteer time off per year
• $500 charitable donation match

About Revant

Revant is the largest and fastest-growing direct-to-consumer replacement lens company on the planet. We are dedicated to creating the most sustainable vision brand in the world by keeping eyewear in play.

We are committed to evolving the eyewear industry with innovative and sustainable optical manufacturing processes and products designed to provide the best visual experience possible.

Our dedication to making better products in a better way, and providing stellar consumer experiences, is fueled by the belief that the vision industry needs to focus less on flash and more on thoughtfulness.

Revant is committed to the principles of inclusion, diversity, and equity. We create community and build trust by fostering a culturally attentive organization.

We reach out to diverse candidates who will contribute a range of perspectives, experiences, skills and ideas to how we work, our programs and our services to best serve, reach and reflect the rich diversity of the customers we serve.

Revant Values

Initiative

Empathy

Focus

Trust

Competencies

• Demonstrates a deep understanding of customer needs and behaviors.
• Ability to think long-term and strategically about market opportunities and positioning.
• Capable of developing comprehensive marketing plans that align with business goals.
• Proficient in using digital marketing tools and platforms, including Google Analytics.
• Strong analytical skills and the ability to translate data into actionable insights.
• Proficiency with marketing analytics tools and CRM systems.
• Strong project management skills with the ability to manage multiple initiatives at once.
• Creative thinking and the ability to work hand-in-hand with designers and photographers.
• Strong leadership and the ability to influence teams without direct authority.

Education and Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of product marketing experience, preferably in a direct-to-consumer environment.
• 3+ years of experience developing and launching GTM strategies and digital marketing campaigns for an e-commerce company.
• 2+ years experience managing junior team members, with the ability to comfortably conduct effective performance reviews.

Intangibles

• The ability to "put yourself in others' shoes" and use empathy to better communicate with the target market, as well as with coworkers
• Demonstrate empathy and the ability to take the initiative
• Communicate with purpose and honesty
• Collaborate with peers to deliver exceptional customer service
• Identify ways to constantly improve
• Measure success against the world’s best companies
• Value community over capital
• Always work to bring value to the customer

Work Environment - Hybrid (Tuesdays and Wednesdays in office)

While working remotely, you will need a quiet space that you can use to allow you to be present and focused during work hours.

In addition to two days in the office per week, your position may require you to be physically in the office more often when projects or in person meetings are required.

When working at the office, we operate under Good Manufacturing Practices which may at times require wearing safety glasses and closed toe shoes.

This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job :

• Ability to lift and carry objects weighing up to 25 lbs., as occasional lifting and movement of office-related materials may be required.
• Use of computer and office equipment. Proficiency in using computers, keyboards, and other office equipment is essential.
• Some office-related tasks may require moving around the office, reaching for files, or accessing equipment, necessitating mobility and flexibility.
• The ability to handle paperwork, operate office machinery, and perform various administrative tasks requires good manual dexterity.

Travel

One international trip per year of about two weeks is expected.

AAP / EEO Statement

It is the policy of Revant Optics to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

In addition, Revant Optics will provide reasonable accommodations for qualified individuals with disabilities.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

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