Sr Marketing Manager

BSH Home Appliances Corporation Top Employer US 2024

Tomorrow is our home.

At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture.

We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth.

As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services.

Join us now and give your career a home. You Belong Here.

Sr. Marketing Manager

Charlotte, NC / Full-time

Your responsibilities

Leads omni-channel marketing strategy and implementation for key national retail accounts. This role is responsible for delivering BP and EBIT through integrated marketing management, advertising campaign development, e-commerce optimization, promotional planning and ROI analysis.

• Develop and execute comprehensive National account marketing plans that build customer awareness, loyalty, market share growth, and supports company goals
• Drive strategy and execution of all National account online and offline marketing efforts, increase customer engagement, sales revenue and profits
• Prepare executive presentations; present material as needed
• Build relationships : National account buying teams, marketing personnel, .com, training department, and executive leadership
• Competitive intelligence : collect ad circulars from retailers, consumer segmentation data, review industry publications, use knowledge to obtain important information that may have an impact on the business, communicate findings to both BSH and National account teams
• Lead National Account marketing team, increase brand awareness, media, and PR efforts in coordination with BSH internal support teams
• Develop and manage National account marketing operating budget, ROI, and post promotional analytics
• Collaborate with internal teams to identify opportunities for growth and present new ideas on an ongoing basis
• Identify key markets using segmentation data to capture market share
• Direct the training activities to support internal and external KPI’s

Your profile

• Bachelor’s degree (Marketing, Public Relations, Communications, Business Administration, or a related field) Required
• 5-7 Years of Experience (Marketing) Required
• Time management, ability to manage multiple projects
• Ability to build internal and customer relationships
• Normal office equipment; e.g., computer, copier, fax machine, etc.
• Proficient in Microsoft Office products (Word, Excel, PowerPoint)
• Domestic Travel by car, airplane, boat, etc. - can include overnight and weekends
• Must be able to drive to visit assigned accounts daily in territory
• Must have an active driver's license in good standing with the DMV
• Travel Percentage 30%

Your Pay & Benefits

The pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location.

If the position is bonus or incentive eligible then the payments range from 0% to 200% of target with details laid out within the plan document.

Benefits offered include the following :

• Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Adoption Benefits, HSA, FSA, and Dependent Care FSA starting on the first day of the calendar month following date of hire
• Eligible to participate in the 401(k) plan, which offers a fully vested 100% employer match on the first 4% of compensation contributed by employees
• Annual employer funded profit sharing dependent on company profitability
• Opportunities for employees to participate in a company sponsored Wellness plan and earn lower medical care premiums
• 2 weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.
• Unlimited paid vacation for all Director and above level positions.
• The greater of (a) 40 hours of paid sick leave or (b) state or local minimum requirements for paid leave (Non-Production Line)
• 40 hours of paid personal leave (Production Line)
• 12 days of paid holidays per year (max 8 hours paid per day)
• Employee, friends, and family discount program for company products.
• BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.

Further information

Please visit and learn about what makes BSH a Top Employer!

At BSH we appreciate everyone's uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities we unleash our full potential - EOE / AA Employer.

This position is eligible for the Employee Referral Bonus program.

We participate in E-Verify.