Search jobs > Livonia, MI > Direct mail director
A company is looking for a Director of Direct Mail & Performance Analytics to lead direct response marketing strategies and performance analytics.
Key ResponsibilitiesDevelop and execute direct response marketing strategies across direct mail and other channelsManage the marketing funnel and provide insights into campaign effectiveness through detailed reportingAnalyze campaign performance and adjust strategies to improve key metrics such as conversion rates and customer lifetime valueRequired QualificationsMinimum of 7 years in performance marketing with expertise in direct response channels, particularly direct mailStrong analytical skills to interpret complex data sets for marketing optimizationIn-depth knowledge of direct mail formats, testing methodologies, and response optimization strategiesExperience with full-funnel analysis and presenting data to leadership teamsAbility to collaborate with various marketing teams for integrated campaign strategies
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