Your tasks
- This position is responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones.
- They will create demand for ZwickRoell products in the North American market with a strong connection to the Corporate Marketing Team in Germany.
- They will be responsible for working with product experts and colleagues to plan and execute Sales and Marketing campaigns, help promote new products and services and produce marketing campaigns that generate inbound leads.
- They will work to support marketing, creative direction, and communications.
- They will help quantify marketing efforts and discover the ROI for each campaign and initiative. This position will be responsible for leading the creation of targeted group content based on focus industries and products.
- The candidate will support website content creation locally including webinars, SEO, landing pages, white papers, and launching advertisements on various digital channels.
- This position will prepare content for customer communications, presentations, brochures, flyers, posters, and video concepts.
- The candidate will interface with content managers, ZwickRoell in Germany, and external partners to develop digital marketing tools, tracking analysis, and marketing automation such as Hubspot.
Your profile
An ideal candidate would have a strong understanding of current digital marketing channels usually acquired through a combination of completion of a bachelor’s degree in marketing or other creative field, and exposure to multimedia creation platforms such as Adobe Creative Suite.
Must be able to bring video concepts to life utilizing photography and video, as well as manage all technical aspects of video recording and editing.
The candidate will collaborate with team members to develop a video brand messaging strategy. Additional requirements include :
- A minimum of 5 plus years’ experience in the following disciplines :
- Experienced leader, able to successfully coordinate a team.
- Highly proficient in managing complex projects with the ability to multi-task and work within deadlines.
- Expert experience using Hubspot is a must have. Similar Marketing Automation or Customer Relationship Management Software is also helpful.
- Experience with capital equipment and / or instrumentation marketing preferred.
- Familiarity with Adobe Creative Suite
- Must have excellent time management and organizational skills and a strong attention to detail, and the ability to plan complex, multi-channel marketing campaigns.
- Experience with Linkedin and Google Ads
- A passion for customer relationships and business development.
- Occasional international travel required (Germany)
Benefits offered
Take this opportunity to join a professional and successful team where you can make a significant impact immediately.
- Paid time-off
- Health insurance
- Dental insurance
- Vision insurance
- Healthcare reimbursement accounts such as HRAs and FSAs
- Dependent Care account
- 401(k) Retirement accounts
- Voluntary Group Life Insurance
- Ancillary coverages such as Critical Illness and Off-Work Accident
Customer Marketing Manager US Remote
Key Responsibilities:Develop and execute a comprehensive customer marketing strategy aligned with the product portfolio and business goalsCreate and manage a robust customer advocacy program, including case studies, testimonials, and thought leadership contentCollaborate with various teams to integr...
Partner Marketing Manager - Secureworks
All employment decisions at Secureworks are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orient...
Product Marketing Manager - US
A company is looking for a Product Marketing Manager in the US. ...
Marketing Manager US
The candidate will interface with content managers, ZwickRoell in Germany, and external partners to develop digital marketing tools, tracking analysis, and marketing automation such as Hubspot. An ideal candidate would have a strong understanding of current digital marketing channels usually acquire...
Sr Product Marketing Manager - US
Product Marketing Manager in the US. ...
Senior Director Marketing Platforms TechOps
A company is looking for a Senior Director, Marketing Platforms & TechOps. ...
Marketing Specialist
To be successful as a Marketing Specialist, you must be highly self-motivated and proactive and have a working knowledge of current marketing tools and strategies to execute successful marketing campaigns. Marketing Specialist responsible for developing and managing all aspects of our marketing stra...
Senior Product Manager- Data Strategy
Provide Product Management discovery support for broader and more complex products and features within an assigned product area or domain. Senior Product Manager, Data Strategy. Measure and monitor product KPI performance, and provide strategy and roadmap input; accordingly, make end-of-life recomme...
Geotechnical Staff Project Manager I
Manage construction materials testing (CMT) projects with daily report review, assist with resolution of issues, and training of field staff on your projects. Manage project budgets on both geotechnical and CMT projects and prepare invoices. Assist with preparation of proposals for both geotechnical...
Marketing/Sales Associate
Plan and organize community marketing events to enhance our visibility in the community and generate new relationships and business opportunities. ...