Director of Data Strategy

JOB DESCRIPTION

Director of Data Strategy

Requirements :

• Experience as data architect working with digital marketing data
• Hands on experience evaluating data streams and architecting data warehousing solutions
• Experience leading a team of data engineers and BI developers and ability to coordinate projects across multiple platforms
• Experience working with data in SQL
• Experience working across BI platforms
• Experience incorporating digital marketing data (CRM, paid media, social, etc) into solution design, using various methods of extraction
• Knowledge and familiarity with digital analytics platforms (Adobe Analytics, Google Analytics) preferred
• Digital agency experience a HUGE plus

Role and Responsibilities

Leads cross-functional engagements and ensures cohesive delivery across competencies Conducts data strategy programming, including assessing data signals, KPI setting, ecosystem and readiness assessments, co-innovation studio sessions, roadmapping deliverables, and value creation cycles Assesses client data maturity, understands stakeholder needs, facilitates prioritization, and coordinates a strategic data and agile roadmap of program activities Designs marketing data warehouses, ingesting data from web analytics, CRM, and media platforms, using appropriate cloud infrastructure for automation, and oversee technical team in execution Designs reporting suites for marketing data stakeholders, collecting requirements, creating functional wireframes, and tracking change requests, using interactive techniques to collaborate with clients Provides perspective on necessary data advancement recommendations, including business intelligence and statistical analysis, machine learning and AI, and other data activities to support business outcomes Uses the results of analysis to communicate program success and persuade account and client stakeholders for expansion and investment, including opportunities for accelerator engagements Maintains subject matter expertise as platforms evolve, including leading development of playbooks and documentation for scaling solutions Collaborates with internal marketing team on strategic collateral, collaborative case studies, and other marketing materials Works with CSEs and BD team to support pitches for new business or additional follow-on work for clients Maintains billable utilization while uncovering additional project opportunities

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments.

For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement.

Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $81 - $90 per hour.

This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.