Americas Consulting Brand Activation Leader, Associate Director

Americas Consulting Brand Activation Leader, Associate Director

Location : Anywhere in Country

Apply below after reading through all the details and supporting information regarding this job opportunity.

Date : Aug 26, 2024

Requisition ID : 1533806

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you.

Join us and build an exceptional experience for yourself, and a better working world for all.

Associate Director Americas Consulting Brand Activation Leader

As the Americas Consulting Brand Activation Leader, you will be a pivotal member of our leadership team, responsible for driving the success of our brand, products and services in the market through strategic planning, data-driven insights, and influential brand communication.

Your role will play a critical part in shaping both the short-term and long-term consulting strategy, ensuring our services and expertise remain relevant and appealing to our clients and prospects.

This position is responsible for ensuring that we implement the overall EY brand while driving consideration for Americas Consulting as the Leading Transformation Consultancy that allows our clients to shape their future with confidence.

You will collaborate closely with our strategic marketing and demand generation teams to bring campaigns to life, rooted in customer insights and data.

General responsibilities :

• Develop and execute brand activation strategies to support marketing campaigns, collaborating closely with strategic marketing and demand generation.
• Identify gaps in the market and spot brand opportunities.
• Partner with creative and media buying agencies to ensure the EY Americas Consulting strategy is effectively deployed in the market.
• Craft marketing consideration campaigns that position EY Consulting Services as the Transformation Leader and Technology Leader of choice.
• Manage relationships with SEO and SEM vendors to optimize growth and visibility.
• Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions and maximize ROI.
• Lead and mentor a talented team in creating compelling website content with a strong understanding of SEO to boost organic traffic.
• Oversee a team of paid media experts, EY.com leads, and creative professionals to ensure cohesive brand messaging.
• Ensure we safeguard the EY brand aligning brand activities to the overall company goals.
• Oversee the production of marketing collateral.
• Measure the success of overall campaigns and provide recommendations.
• Act as a brand ambassador, embodying and promoting the EY brand ethos.

Skills and experience :

• 10-12 years of related work experience.
• Demonstrated people management experience.
• Strong strategic and planning skills to develop and implement effective brand activation strategies.
• Excellent communication and presentation skills.
• Proficiency in digital and traditional marketing channels.
• Analytical skills to track and measure the success of brand activation campaigns.
• Interpersonal skills to work collaboratively with different teams.
• Able to manage multiple workstreams simultaneously.
• Detail-oriented with excellent project management skills.
• A startup mentality with a bias toward action.

What we offer :

We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business.

The base salary range for this job in all geographic locations in the US is $127,300 to $245,000.

• Continuous learning : You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you : We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership : We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture : You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity / expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis.

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