Description
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Are you an experienced product marketing leader in the healthcare & life sciences (HCLS) industry? Are you passionate about how technology can be used to solve business problems?
Are you eager to shape the way HCLS companies innovate and modernize their businesses? Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Product Marketing team helps drive product strategy, go-to-market motions, and marketing activities that help industry customers transform their businesses using the broadest and deepest portfolio of cloud services and solutions.
We develop crisp, highly differentiated, and compelling positioning and messaging to address industry-specific customer needs.
We tell AWS's most important and interesting stories to educate industry customers about what is possible when they build on AWS for their specialized use cases.
As Industry Product Marketing Manager for HCLS, you will help define and drive messaging and thought leadership content for the vertical.
You will deliver customer-centric storytelling across marketing channels to highlight how our vertical offerings drive meaningful, measurable customer impact in HCLS.
You will own our marketing activities and presence for large-scale events, product launches, and customer and partner announcements, and develop programs that enable and educate AWS sales and GTM teams about our HCLS-specific offerings.
You will get to work on a rapidly growing business that has a real impact on people's everyday lives.
The ideal candidate is a technologist and marketer with a passion for thinking about how machine learning and cloud technology can be used to enable business outcomes in the HCLS vertical.
You have the ability to transform complex technical concepts into easy-to-understand messaging and materials, and experience building and improving scalable mechanisms for managing work.
A proven track record of excelling in a data-driven product marketing organization and industry subject-matter expertise are must-haves.
Key job responsibilities
- Craft & develop compelling stories, content and tools (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos) that land our HCLS value proposition.
- Engage with customers and partners to drive advocacy.
- Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emails.
- Plan and execute marketing initiatives at industry events to showcase HCLS messaging, content, keynotes, and breakout sessions.
- Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content.
- Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives.
- Continuously measure and optimize product marketing initiatives.
About The Team
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply.
If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Basic Qualifications
- 6+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience building, executing and scaling cross-functional marketing programs.
- Experience leading go-to-market for consumer software or hardware product launches.
- Experience creating and managing complex, cross-team project plans.
- Experience presenting metrics and progress to goal to senior leadership.
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals.
Preferred Qualifications
5+ years experience in healthcare and / or life sciences technology.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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