Social Media and Multimedia Marketing Coordinator

Social Media and Multimedia Marketing Coordinator Feeders Pet Supply & Chow Hound Pet Supplies

Job Description :

The Social Media and Multimedia Marketing Coordinator will be responsible for developing, implementing, and managing social media strategies that promote Feeders Pet Supply's brand, products, and services.

This role involves creating engaging multimedia content, increasing brand awareness, and driving customer engagement across all digital platforms.

The ideal candidate will possess strong organizational skills, creativity, and teamwork.

Responsibilities :

• Develop and implement social media strategies to align with business goals and increase brand visibility
• Manage and oversee social media accounts, including Facebook, Instagram, TikTok, and emerging platforms
• Create, schedule, and publish engaging and relevant content, including text, images, videos, and stories
• Produce high-quality multimedia content, including photos, videos, infographics, blogs, and other creative assets, tailored to each platform
• Utilize social media tools and analytics to create, optimize, and evaluate content performance
• Develop and manage influencer partnerships and collaborations to expand brand reach
• Track, analyze, and report on campaign performance, using insights to make data-driven decisions for future strategies
• Manage digital business listings
• Prepare regular reports on social media performance and provide insights and recommendations to the marketing team
• Coordinate with cross-functional teams, including merchandising, customer service, and operations, to align marketing efforts
• Ensure all content is consistent with the brand's voice, style, and messaging guidelines

Requirements :

• Bachelor's degree in marketing, communications, digital media, or a related field
• 2+ years of experience in social media management and content creation, preferably in the retail or pet industry
• Proficient in using social media platforms, management tools (e.g., Hootsuite, Buffer), and analytics tools (e.g., Google Analytics, Facebook Insights)
• Strong creative and visual storytelling skills, with the ability to produce engaging multimedia content
• Self-motivated, good organizational skills, detail-oriented, ability to prioritize, multi-task and meet deadlines
• Outstanding written, verbal, and visual communication skills
• Intellectual curiosity and a strong willingness to learn
• Knowledge of current social media trends, algorithms, and best practices
• Passion for pets and the pet industry is a plus

Our Company :

Feeders Supply Holdings is a fast-growing pet retailer, operating stores under the brands Feeders Pet Supply and Chow Hound Pet Supplies throughout Kentucky, Indiana, Michigan, and Ohio.

Based in Louisville, Ky., the company has 68 brick-and-mortar stores plus a thriving e-commerce business. It is a significant independent pet industry retailer, projected to grow by 8% annually over the next 10 years.

Job Type : Full-time

Full-time

Benefits :

• Employee discounts and a free pet food program
• 401k and ESOP Retirement Plan
• Health, dental, vision, life, and disability insurance
• Paid time off (PTO)
• Referral program

Schedule :

Weekdays, some weekends and weeknights

Work Location :

• Corporate Office in Louisville, KY
24 days ago