At Franklin Templeton, we're driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals.
Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals.
Our talented teams working around the globe bring expertise that's both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we offer opportunities not only to help you reach your potential but also to contribute to our clients' achievements.
Come join us in delivering better outcomes for our clients around the world!
What is the Social Media team responsible for?
As part of the Global Marketing team, you will sit in the Social Media team and help shape and manage Franklin Templeton's social media strategy.
You'll be responsible for driving and managing the firm's social presence across all social channels. In support of both B2B and B2C initiatives, you'll work collaboratively with the stakeholders across the firm to develop content that is tailored for regional audiences, while also working closely with the global social team to execute global content relevant to all markets.
To perform in this role you will be a social media marketer with excellent content creation and relationship-building skills.
What are the ongoing responsibilities of Social Media Manager, US & Americas?
- Work with regional marketing leaders and the Social Media Director to define the global social media strategy for all social media channels
- Partner with senior leaders from various departments to advise on, develop and execute organic social media campaigns that achieve desired outcomes
- Manage the execution of social media initiatives for all of Franklin Templeton's public social channels, including Facebook, LinkedIn, Twitter, and Instagram
- Write / edit copy, create imagery, and repurpose company content, optimizing for reach and engagement on social media channels to support Franklin Templeton's distribution initiatives and reinforce company's brand
- Partner with regional marketing teams to amplify paid social efforts
- Provide expert social media consulting and guidance for regional business teams, corporate partners and external agencies
- Manage content calendar and appropriately tag content for enhanced analytics reporting
- Present analytics reports and communicate actionable insights to executives that inform future strategies
- Gain compliance approval for all content and ensure content is appropriate archived
- Provide support to firm's social media employee advocacy program
- Stay abreast of social media trends and platform advances in order to advise on opportunities for content evolution
What ideal qualifications, skills and experience would help someone be successful?
- Bachelor's degree
- 5+ years developing social media content and managing social media for a major brand in a corporate environment
- Advanced knowledge of social media platforms and evolving social media landscape
- Superb writing skills for social and web
- Intermediate to advanced image editing skills
- Deep understanding of organic social media strategies
- Work is largely performed without direction; participates in determining objectives of assignment; plans, schedules and arranges own activities in accomplishing objectives
- Ability to organize and prioritize workflow and to coordinate the work of others
- Outstanding communication and relationship-building skills
- Excellent business judgement and ethics
- Ability to show a portfolio of client work
- Financial services marketing experience highly preferred, with a strong understanding of financial services and related verticals
Franklin Templeton offers employees a competitive and valuable range of total rewards-monetary and non-monetary-designed to support the whole person and to recognize their time, talents, and results.
Along with base compensation, other compensation is offered such as a discretionary bonus, 401k plan, health insurance, and other perks.
There are several factors taken into consideration in making compensation decisions including but not limited to location, job-related knowledge, skills, and experience.
At Franklin Templeton, we apply a total reward philosophy where all aspects of compensation and benefits are taken into consideration in determining compensation.
We expect the salary for this position to range between $143,000 - $165,000.
LI-Hybrid
Experience our welcoming culture and reach your professional and personal potential!
Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there's a place for you at Franklin Templeton.
We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.
Hear more from our employees
By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle.
We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have your needs covered.
Learn more about the wide range of benefits we offer at Franklin Templeton.
Highlights of our benefits include :
- Three weeks paid time off the first year
- Medical, dental and vision insurance
- 401(k) Retirement Plan with 85% company match on your pre-tax and / or Roth contributions, up to the IRS limits
- Employee Stock Investment Program
- Learning and Education Assistance Program (LEAP)
- Purchase of company funds with no sales charge
- Onsite fitness center and recreation center*
- Onsite cafeteria*
- Only applicable at certain locations
Learn more about the wide range of benefits we offer at Franklin Templeton
Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.
Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation to search for or apply for one of our positions, please send an email to redacted .
In your email, please include the accommodation you are requesting, the job title, and the job number you are applying for.
It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.
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