Job Description
As the Email Marketing Manager, you will play a pivotal role in achieving the DTC sales targets by developing and executing on email marketing strategies.
You will be held accountable for the Email channel revenue goals and other applicable KPIs. You will partner closely with the broader DTC team including Paid Media, Pricing & Promotions, Content Marketing, and others to help drive growth for Cricut’s DTC business.
Responsibilities
- Formulate email marketing strategy, and support the broader DTC promotional calendar.
- Develop and maintain a roadmap for email campaigns and A / B testing.
- Create, configure and launch email campaigns using marketing automation tools.
- Document plan, campaign performances and test results.
- Drive email marketing operation improvements with automation, standardization and collaboration with stakeholders.
- Manage segmentation strategy, use data and creativity to explore and test new segments, identify opportunities for A / B testing in segmentation and messaging in order to optimize and drive improvements to KPIs.
- Create and monitor complex personalized journeys, triggers and automations with static and dynamic content.
- Analyze performance of email marketing channels and journeys, seeking ways to improve performance by delivering insights to key stakeholders.
- Provide strategic guidance for international marketing teams to replicate & execute global programs.
- Work closely with Brand and Creative Marketing teams to prepare marketing plans that are consistent in story-telling campaigns;
ensure email tactics are sufficiently planned to achieve campaign objectives, provide program and industry trends to inform the creative approach, and close the loop with campaign insights to inform future executions.
Maintain collaborative working relationships with key internal business partners.
Qualifications
- Bachelor’s Degree in Marketing, Advertising or other related field preferred
- 3+ years digital marketing experience with emphasis in email marketing
- Experience leveraging a complex marketing automation / CRM system like Selligent, ExactTarget / Salesforce, Adobe Campaign, Braze or Responsys.
- Passion for personalization, data-driven marketing and building programs that drive incremental results.
- Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws.
- Deep knowledge in email and CRM marketing.
- Analytical and problem-solving skills, and strong attention to detail.
- Ability to work effectively within a team in a fast paced, with a growth mindset.
- Ability to organize and prioritize multiple projects and deadlines with minimal oversight.
- Excellent analytical and quantitative skills.
Email Marketing Manager
As the Email Marketing Manager, you will play a pivotal role in achieving the DTC sales targets by developing and executing on email marketing strategies. Work closely with Brand and Creative Marketing teams to prepare marketing plans that are consistent in story-telling campaigns; ensure email tact...
Email Marketing Manager
As the Email Marketing Manager, you will play a pivotal role in achieving the DTC sales targets by developing and executing on email marketing strategies. Work closely with Brand and Creative Marketing teams to prepare marketing plans that are consistent in story-telling campaigns; ensure email tact...
Loyalty & Email Marketing Manager
Create and launch the introduction of automated email marketing via consumer journey email campaigns to grow engagement with our brand and sales. Work with and support Brand & Strategy Manager and Advertising & Media Manager to create effective integrated marketing campaigns. Experience creating aut...
Loyalty & Email Marketing Manager
Create and launch the introduction of automated email marketing via consumer journey email campaigns to grow engagement with our brand and sales. Work with and support Brand & Strategy Manager and Advertising & Media Manager to create effective integrated marketing campaigns. Experience crea...
Sr. Director, Marketing & Communications - Leavitt School of Health
Director, Marketing & Communications - Leavitt School of Health, will develop and execute strategies for critical school priorities, including brand development and new student enrollment across a range of health professions programs. Director will lead a dedicated team of marketing and communicatio...
Digital Marketing Specialist
The Digital Marketing Specialist is responsible for executing email/text campaigns as requested for local stores and the brand, for digital marketing support including SEO and paid advertising, and for coordinating with the marketing team to produce any additional marketing support. As a Digital Mar...
Marketing Communications Specialist
The Marketing Communications Specialist will be responsible for developing and executing communication strategies that incorporate AI-driven tools and insights to optimize customer engagement, brand messaging, and marketing effectiveness. While this role does not require deep expertise in AI, it wil...
Senior Manager, Marketing Analytics
Reporting to the Director of Marketing Analytics and Test & Learn, the Senior Manager is to own a segment of Vail’s marketing channel analytics, guide the marketing organization on new strategic initiatives, and handle incoming tagging requests. This role will partner with marketing channe...
Marketing Coordinator
The Marketing Coordinator is essential to advancing Calyx’s objectives across Product, Content, and Event Marketing within the cannabis industry. Manage Marketing’s digital asset library in HubSpot, ensuring imagery, video, and sales collateral are up-to-date and easily accessible to sup...
Marketing and Communications Coordinator
The Marketing and Communications Coordinator plays a key role in producing, editing, and managing content for both print and digital platforms. The coordinator will work on drafting and editing marketing along with technical materials, ensuring consistency and quality. The coordinator will also assi...