Associate Manager, Social Strategist

We are looking to hire a social strategist to join our internal creative team.

Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.

• Promote brand awareness and create social buzz around various initiatives to fuel brand fandom.
• Be a student of culture to stay informed on culture, technology, and social landscape. Conduct social listening and trend spotting with a bias for action to activate against ideas quickly.
• Proactively identify and bring forth big, breakthrough social media ideas routed in timely cultural insights - both planned and reactive to immerse brands in culture.
• Partner effectively with cross-functional internal and external partners Legal, Creative, Media, PR and corresponding external agencies to effectively execute social media communications plans.
• Plan and execute influencer and social creative productions, including briefing, concept development, reviews and scheduling.
• Create and manage organic and paid content calendars, ensuring content aligns with brand voice and objectives.
• Responsible for copywriting social media posts, comments, and ad copy to engage consumers within brand tone of voice. Excels at making a good meme.
• Oversee brand social communities by monitoring comments, issues management, and proactive engagement opportunities in partnership with customer service team.
• Deploy paid social campaigns collaboratively with media agency to vet strategy and traffic plans.
• Analyze performance of social strategy against objectives and KPIs, including content, influencer, paid media and optimize efforts to improve results.

This position is hybrid and can be based in either White Plains, NY or Broomfield, CO.

About you

FUNCTIONAL AND LEADERSHIP SKILL REQUIREMENTS

• Ability to share creative ideas and work collaboratively to execute.
• Excellent communication and interpersonal skills.
• Strong project management skills to manage multiple workstreams across various brands.
• Finger on the pulse of culture and trends that can be shared with the larger team to identify opportunities.
• Thorough knowledge of social creative and paid social best practices as well as consumer media consumption.
• Experience drafting consumer-facing messaging to deploy brand tone-of-voice.

INDICATIVE EXPERIENCE

• Years of Experience : 2-5 years of relevant experience in social media marketing.
• Social media marketing and / or agency experience.
• Experience developing social media content and evaluating performance.
• Educational Requirements : Bachelor’s Degree in Communications, Marketing, or equivalent with strong Social Media knowledge and experience.

The base compensation range for this position is $80,000 to $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options.

To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.

About Danone

At Danone North America, you’ll work with some of the best-known food and beverage brands in the world like Activia, Silk, Two Good, Oikos, evian, and Happy Family.

You’ll be part of the largest Certified B Corp in the world , working together to make sure our brands create real benefits for people, communities, and the planet.

We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world : One Planet. One Health BY YOU.

Danone North America doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer.

All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.

Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.

LI-NORAM

LI-HYBRID

Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses : Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.

J-18808-Ljbffr