Creative Strategist - Google and YouTube Ads Job at LDX Digital in Chicago

MediabistroChicago, IL, United States

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Responsibilities

Market Research & Trend Analysis

Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioural shifts

Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities

Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity

Competitive & Landscape Analysis

Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Centre, foreplay, motion, Meta Ads Manager and third-party benchmarks

Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities

Creative Performance Analysis

Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms

Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots

Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data

Writing & Developing Creative Briefs

Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights

Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails

Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs

Creative Project Management

Oversee multiple concurrent creative projects, from ideation through execution and performance review

Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery

Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication

Qualifications

3+ years of experience in digital marketing, creative strategy, or performance advertising

Strong grasp of marketing analytics and ability to translate data into actionable creative decisions

Strong understanding of Media-buying and Sales data is required

Excellent communication and brief-writing skills

Experience with creative tools such as Figma, Canva, or Adobe Creative Suite is a plus

Experience working with global brands or in a fast-paced tech environment

Knowledge of Google Ads, YouTube Ads, and programmatic advertising best practices

Knowledge of META Ads and Tik Tok Ads

Comfort with storytelling across diverse cultures and markets

Benefits

Fully Remote Work : Enjoy the flexibility to work from anywhere

Impactful Voice : Be a key player in shaping media strategies and driving client success

Growth Opportunities : Advance your career quickly in a dynamic and fast-paced environment

Continuous Learning : Access to the latest courses, certifications, and learning opportunities. We support your professional growth

Competitive Compensation : Earn competitive pay with performance-based bonuses

Vibrant Culture : Join a team of ambitious professionals in a supportive, collaborative environment

Client Impact : Work with high-profile clients, delivering significant business impact through innovative media strategies

Interview Process

Click Apply and submit your CV

Fill in a short survey

1-on-1 video interview with HR

You will be asked to complete a short test task

1-on-1 video interview with Hiring Manager

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Creative Strategist • Chicago, IL, United States

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