AVP, Consumer Engagement Lifecycle Marketing

Consumer Engagement Lifecycle Marketing

The Consumer Engagement Lifecycle Marketing role will be responsible for implementing strategies that will drive increased cardholder activation and engagement for Virgin Red Rewards Mastercard and Sun Country Visa Signature Card. The individual will oversee existing cardholder lifecycle campaigns and manage complex marketing execution from end to end, working closely with the other Lifecycle Marketing team members, portfolio marketing leaders and cross functional teams. This individual will also lead critical growth initiatives like retention and best customer efforts. The role will work with analytics, finance, legal and performance marketing teams as well as external agencies to manage campaign designs, develop and manage creative assets, execute the campaigns and track performance. This role needs to be an expert in Workfront and feel confident with the processes and procedures needed to launch a campaign.

The successful candidate will have the following essential responsibilities :

• Oversee a variety of Lifecycle efforts including Incentives, Benefit Reinforcement, and Retention, and confidently develop campaigns to reflect the desired strategy
• Lead marketing campaign strategy, design and execution including program setup and tracking in Workfront, workbook development, audience segmentation review and approval oversight, creative development and execution, collateral management, legal reviews and revisions, and marketing services / outside agency management.
• Deepen partnership with emerging SYF and Vendor technology and platform refinements (SYF Products, Features, Channels & Capabilities) to fuel growth
• Lead the internal campaign review process and coordinate materials needed for each (e.g., Legal, Compliance, Fair Lending, Marketing Tollgate)
• Lead the oversight of campaign overview / tracking / results documents
• Build strong relationship with the Marketing leaders on the team and act as the right hand when it comes to issues management and campaign status updates
• Proactively identify and escalate issues
• Perform other duties and / or special projects as assigned

Qualifications / Requirements :

Desired Characteristics :

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements :

Our Commitment :

When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.

Reasonable Accommodation Notice :

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group : Marketing