Job Description
Job Description
The Digital Marketing Strategist is responsible for developing, implementing and overseeing long-term digital marketing campaigns and short-term advertising initiatives.
This role requires being adept at enhancing brand awareness, driving traffic to the company's website and generating leads.
One of our core values is We Stay at the Cutting Edge. We want to consistently promote the Phyllis Browning Company brand in a way that holds to our mission of being The Very Best.
Requirement : Please click or copy and paste this link onto your web browser and complete the culture index survey. https : / / go.
cultureindex.com / s / aBiBQGtfdC
ESSENTIAL DUTIES AND RESPONSIBILITIES :
- Develop Real Estate Agent recruiting campaigns and track performance metrics
- Manage the AI / ChatGPT programs for accelerating the marketing material turnaround times
- Manage the Company's website and ensure data feeds, updates / maintenance, links, etc. workproperly
- Monitor and analyze website performance for enhancement and improvement
- Respond to complaints and comments from users to resolve issues in a timely manner
- Manage PBC Link's (agent listing portal) integration with PBC website to ensure data feeds workproperly
- Manage the planning of the social media content calendar and posting to align with PBC brandand marketing strategy
- Analyze digital advertising performance metrics and suggest solutions to enhance website trafficand improve lead generation
- Monitor SEO / SEM, marketing and sales performance metrics to forecast trends
- Identify digital advertising opportunities and ensure ad budgets are followed and ROI is tracked
- Supervise the social media coordinators to ensure timely communication and delivery
- Responsible for back-end development to minimize listing and import errors
- Manage website vendors and any other outsourced vendors supporting our digital footprint
REQUIREMENTS AND SKILLS
- Proven work experience as a digital marketing strategist or digital marketing manager
- Demonstrable experience with SEO / SEM and CRM software
- Experience implementing and optimizing Google Adwords campaigns
- Solid knowledge of web analytics tools like Google Analytics
- Hands on experience with online marketing tools and practices
- Familiarity with web design and HTML
- Excellent verbal and written communication skills
- Strong analytical and project management skills
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements.
Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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