Product Owner, Marketing Experimentation

Job Description

Job Description

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests.

We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network.

We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary :

The Marketing Experimentation team is focused on driving a culture of experimentation to increase revenue peformance, improve guest experience, and drive deeper understanding of incremental growth opportunities across the full customer journey.

Being a part of this team means you empower data-driven decision making and strategic innovation for the Vail Resorts Enterprise, and have a shared passion for problem-solving, innovation, tackling complex enterprise challenges, and positively impacting business results.

The team fosters an environment that’s inclusive and diverse, supporting all team members to be themselves. We value everyone’s ideas and perspectives and believe that our team’s diversity is critical to our ability to deliver exceptional work products and experiences.

This role will have a specific focus on experimentation in the digital experience (e.g., e-commerce and mobile app) and work closely across multiple stakeholders to drive a robust testing and experimentation roadmap to fuel the growth and innovation goals of the enterprise.

The right person for this role will have digital conversion testing experience and a robust project management skillset to partner with stakeholders and drive tight accountability to timelines.

Job Responsibilities :

This role will report to the Sr. Manager, Marketing Experimentation and support digital experience (website / app) testing roadmaps end-to-end from initial hypothesis planning to dashboard building to post-campaign insight and analysis as well as performing audits and analysis.

This role will partner with many teams across Marketing Channel teams (Digital, Paid Media, Relationship Marketing, etc.) in support of driving greater value from digital experimentation performance and will also interface with various lines of business (e.

g. Season Pass, Ski / Ride School, Lift Tickets, My Epic Gear & Rentals) and the IT team.

Some examples of what this person will do :

• Develop strategies to increase conversion across our largest North American resorts’ websites and the Epic Pass website.
• Ideate, design, execute, and measure Digital A / B tests by partnering with IT, UX designers, and LOB stakeholders to manage expectations, gain alignment with leadership, negotiate through prioritization, and drive results.
• Tests will manage key conversion points in the marketing funnel inclusive of A / B testing, buy-flow optimization, and CTA testing;

rooted in best practices.

• Thorough knowledge of the scrum process, serve as Product Owner / Manager with the established Digital IT team responsible for executing code changes for tests and implementations.
• Own several ongoing projects with disparate timelines to completion, managing the work end-to-end.
• Work within various digital marketing tools and platforms to understand performance and identify areas of opportunity. Monitor key metrics and conversion rates for the business.

Explain indicators and performance to management through curiosity and proficient storytelling.

• Serve as an expert on enterprise digital testing and educate members of the marketing team on website and buy-flow conversion opportunities related to the conversion rate and marketing funnel.
• Participate in strategic sessions relating to marketing and testing hypotheses to drive an out-front testing roadmap.
• As an integral member of the Marketing Experimentation team, work to expand successful digital program across paid media and email functions.

While the day-to-day largely focuses on Digital Experience and Conversion Improvement, there are strategic initiatives this person will be involved in to advance the effectiveness and efficiency of all digital marketing testing, with a focus on full-funnel / customer journey experimentation.

This includes (but not limited to) being a thought leader in building Enterprise learning agendas (agnostic of channel or LOB), identifying hypotheses that go beyond just the digital experience, and growing the data test and learn literacy of the team and the organization.

Job Qualifications :

• Bachelor's degree in Business, Marketing, Communications or a related degree
• 3-6 years of digital / marketing / media analytics experience
• Sitecore, Adobe Target, Adobe Analytics, JIRA, Microsoft Excel / Powerpoint, Mouseflow, Tableau, Airship, testing tools such as Applied Predictive Technologies (APT)
• A bachelor's degree in marketing, digital marketing, or strategic brand communication.

The expected Total Compensation for this role is $77,000 - $88,000 + annual bonus. Individual compensation decisions are based on a variety of factors.

Job Benefits

• Ski / Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus :

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Employees can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate.

This includes : California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time;

and, accordingly, the Company reserves the right to change its policies and / or require in-person / in-office work or off-site work at any time in its sole discretion.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 505719

Reference Date : 10 / 23 / 2024

Job Code Function : Marketing

Job Type : JobType