Job Objective
As a Social Media Manager, you will be responsible for managing Watches of Switzerland's online presence, driving engagement and building brand awareness while maintaining a consistent brand voice.
As a social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively.
Responsibilities
Social Media
- Manage content development, talent contracts, tone of voice, design formatting and budgets for organic and paid social
- Manage respective agencies and internal teams throughout social media co-op campaign planning and execution
- Manage Rolex, Tudor, Patek Philippe and partner brand guidelines across social platforms
- Oversee social media analytics and reporting
Rolex Blog
- Manage Rolex blog program including maintaining brand guidelines, organizing journalist communication, syncing program with ecommerce team for timely posting
- Manage respective agencies + internal teams throughout social media co-op campaign planning and execution
Marketing Campaigns
- Develop pitch decks for brands
- Manage budget for paid social media
- Develop benchmark KPIs
- Manage implementation of and performance analytics of campaigns across social media channels
- Manage campaign communication to internal and external brand and venue stakeholders including monitoring of third-party communication
Special Projects
- Marketing support for special projects across WOS, Mayors, Betteridge and Analog Shift including developing media kits, pitch decks, marketing presentations
- Communication of key project calendars, timelines, stakeholders and performance
Essential Experience & Requirements
- 3-5 years in product and client marketing
- Excellent copywriting skills that can be translated into the development of marketing materials
- Proven track record of client relationship management
- Knowledge of digital media and publisher industries
- Technical knowledge of the latest digital marketing tools and channels, including customer relationship management platforms and marketing automation platforms (e.
g. Marketo, Salesforce)
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Experience using Microsoft Excel to manipulate and analyze data
- Experience presenting metrics and progress to goal to senior leadership
- Experience in C-Suite level reporting and presentation delivery
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