Digital Marketing Coordinator

Job Description :

The Digital Marketing Coordinator works with various university / industry partnership projects to develop and implement marketing campaign strategies.

This position engages in multimedia content creation and editing, and coordinates social media and outreach efforts while working with a team dedicated to innovation.

The interacts with various management levels to drive brand awareness, engage target audiences, and ensure that all written / graphic materials align with brand voice and quality standards.

Duties and Responsibilities :

• Develop, implement, and manage marketing campaigns across various channels (social media, email, content marketing, etc.).
• Collaborate with the creative team to design and produce marketing materials (ads, graphics, etc.).
• Monitor and report on campaign performance using analytics tools; adjust strategies as needed.
• Manage social media accounts and engage with followers to build brand loyalty.
• Coordinate with external partners and agencies for promotional activities.

Manage and edit photo and video content for social media

• Review, edit, and proofread all marketing content for accuracy, clarity, and consistency.
• Ensure that all content adheres to brand guidelines and maintains a high level of quality.
• Create and maintain style guides to ensure consistency in tone and voice across all written materials.
• Design and produce marketing material. (ads, graphics,etc.).
• Conduct research to enhance content relevance and accuracy.
• Edit testimonials and other short form videos for YouTube, webpages and social media.
• Produce multimedia support content for professional education courses and events.
• Knowledge of content marketing strategies and tactics.
• Webpage design and development.
• Performs administrative and other office duties as assigned.

Education and Experience Requirements :

• Associate's degree or higher from an accredited college or university or demonstrated skill level and years of relevant work experience.
• Education or experience in marketing, advertising, graphic design, media production, content creation.
• Experience in graphic design or familiarity with design software.
• Adobe Premiere Pro.
• Adobe Photoshop.
• Adobe Illustrator.
• Adobe Indesign.
• FCPX.
• Knowledge of content marketing strategies and tactics.
• Webpage design and development.
• Strong organizational and project management skills.

Documents Needed to Apply :

• Resume
• Cover Letter
• 3 personal references

Southern Utah University does not discriminate on the basis of race, religion, color, national origin, citizenship, sex (including sex discrimination and sexual harassment), sexual orientation, gender identity, age, ancestry, disability status, pregnancy, pregnancy-related conditions, genetic information, military status, veteran status, or other bases protected by applicable law in employment, treatment, admission, access to educational programs and activities, or other University benefits or services.

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