Director - Digital Marketing Experience

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Overview

The Director - Digital Marketing Experience is responsible for developing and executing a strategic distribution of Brewers brand content and marketing messages across all Brewers digital channels.

This position will play a major role in enhancing Brewer's brand awareness within the digital space, as well as driving website traffic and acquiring leads / customers via successful implementation and management of digital marketing strategies and integrated campaigns.

These campaigns will promote our brand, engage our fans, and drive sales across the business (ticket plans, single game tickets, events, retail, etc.).

The Director - Digital Marketing Experience will work collaboratively with Major League Baseball Advanced Media as well as with internal partners (including Business Analytics, Ticket Sales, Corporate Partnerships and Information Technology) to deliver, measure and optimize digital marketing campaigns and best-in-class solutions across all digital platforms, including web, video, social media, texting messaging, and mobile apps.

Core duties for this role include, but are not limited to :

• Plan and execute all digital marketing channel strategy inclusive of website, email, SMS, Ballpark App, and digital video channels.
• Oversee social media efforts and ensure amplification of the team's content plans, and that the plans align with The Brewers brand voice and overall digital initiatives.
• Engage in research efforts to identify effective digital platforms and methods to reach a targeted audience; plan, execute, and measure experiments and conversion tests.

The ideal candidate will have at least five years of related experience, and solid knowledge of website analytics tools (e.

g., Google Analytics, Adobe metrics suite). Strong data analysis skills to extract insight from reporting tools, with a willingness to be innovative, test new ideas and programs is required.

Our Team

The Brewers marketing team is responsible for cultivating a passion for the Brewers, inspiring fans to take pride in the team and experience the joy of a Brewers baseball game.

Our work is derived from a deep understanding of our fans and knowing what baseball means to the city of Milwaukee. We combine data with creativity to develop ideas that turn strategies into design, creating stories and experiences that connect us to our fans, our city, and our state.

Our Pitch

You come here to make a difference. We are a purpose-led organization, focused on building an inclusive and engaging culture that fosters excellence, collaboration and ingenuity.

We strive to be a model employer and cultivator of talent, empowering our teams to drive innovation through the inclusion of diverse thoughts, ideas and perspectives.

We operate at the highest standard of excellence, investing in the development of our staff across all levels and embracing differences through a culture of respect and understanding.

We are proud to offer a highly competitive perks and benefits package including :

• Exceptional health and dental rates, and fully covered vision package
• 401(K) match and an additional annual contribution from the Club
• Unlimited vacation time
• Paid parental leave
• Collaborative recognition program and incentives
• Leadership development programming
• Online educational platform for personal and professional development
• Employee Resource Groups
• Paid time off for volunteering
• Year-round diversity, equity and inclusion training and development
• Brewers Home Game tickets, promotional giveaways and other discounts!

For more information about our Crew, other benefits and insight into our Club culture please visit our Careers Page.