Senior Customer Lifecycle Marketing Manager

VirtualVocations
Dorchester, Massachusetts, United States
Full-time
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A company is looking for a Senior Customer Lifecycle Marketing Manager - International.Key ResponsibilitiesRun a customer lifecycle program with operational excellence, collaborating with cross-functional teamsOptimize lifecycle journeys through experimentation and data analysis, ensuring cultural relevanceMeasure campaign effectiveness and develop a lifecycle campaign roadmap based on regional insightsRequired Qualifications5+ years of experience in lifecycle marketing or customer marketing in a global B2B SaaS environmentStrong understanding of market segmentation, customer journey mapping, and campaign automationProven experience launching end-to-end lifecycle programs with measurable resultsFamiliarity with regional data privacy regulations (GDPR, CAN-SPAM, etc.

Experience using Iterable or another Email Service Provider (ESP)

2 days ago
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