Associate Director, Marketing Automation

Associate Director, Marketing Automation

United States - California - Foster City

Gilead Sciences, Inc. is a research-based bio-pharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need.

With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world.

Gilead’s therapeutic areas of focus include HIV / AIDS, liver diseases, cancer and inflammation, and serious respiratory and cardiovascular conditions.

Making an impact on a global scale

Inclusion is one of the company’s five core values. That’s because we know that we are stronger and more innovative at Gilead when we are informed by a diverse set of backgrounds, experiences and points of view.

Gilead Sciences is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need.

The company's mission is to advance the care of patients suffering from life-threatening diseases worldwide.

When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives.

Come join a mission-driven bio-pharmaceutical organization that values inclusion and diversity, has a strong portfolio of products, and is constantly #CreatingPossible

For Current Gilead Employees and Contractors :

Please log onto your Internal Career Site to apply for this job.

At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe.

We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations.

Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite.

As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations.

Join Gilead and help create possible, together.

Job Description

The Associate Director, Marketing Automation is responsible for designing and implementing marketing automation campaigns that drive customer engagement and conversion.

This role requires a strong understanding of marketing automation technologies, best practices and experience working with Salesforce Marketing Cloud.

The person must be skilled in managing data, creating personalized content, designing complex marketing automation campaigns, and tracking their performance.

The Associate Director, Marketing Automation must work closely with Digital Marketing Operations Business Partners to ensure campaigns are aligned with the overall marketing strategy.

Reporting to the Executive Director, Digital Marketing Operations, the Associate Director, Marketing Automation will be responsible for :

Key Responsibilities

• Design and implement marketing automation campaigns using Salesforce Marketing Cloud to drive customer engagement, lead generation and nurture, and sales.
• Develop and implement both short-term and long-term roadmaps for improving marketing automation capabilities
• Stay abreast of changes to customer communication and privacy laws to manage customer data in a compliant way
• Create complex customer journeys with trigger-based automation campaigns and develop personalized content for email, social media, SMS, and other media channels
• Collaborate with Digital Marketing Operations Business Partners to ensure campaigns are aligned with the overall marketing strategy and business objectives.
• Collaborate with the Digital Marketing Operations team, Digital Strategy and Customer Experience team, and other internal / external stakeholders on the execution of the Next Best Action (NBA) roadmap regarding the Marketing Automation platforms and data within the US market.
• Analyze campaign performance and provide recommendations to improve campaign effectiveness and ROI.
• Stay up-to-date with the latest marketing automation trends, best practices, and technologies.
• Manage outsourced resources on delivering the operational tasks

Basic Qualifications

• Bachelor's Degree and Ten Years' Experience
• Masters' Degree and Eight Years' Experience
• Ph.D. and Six Years' Experience

Preferred Qualifications

• Proven track record of designing and implementing successful marketing automation campaigns that drive customer engagement, lead generation, and sales conversion.
• Strong knowledge of Salesforce Marketing Cloud and / or other marketing automation platforms, email marketing, SMS, push notifications, and other digital channels.
• Any of the following certifications a plus :
• Salesforce Marketing Cloud Admin
• Salesforce Marketing Cloud Consultant
• Salesforce Marketing Cloud Email Specialist
• Experience with A / B testing and campaign optimization techniques
• Experience in managing outsourced resources and collaborating with cross-functional teams.
• Knowledge of regulatory requirements related to US pharmaceutical marketing, including FDA regulations and guidelines.
• Direct experience running marketing campaigns through a US biotech / pharma regulatory review process is a plus
• Excellent communication and interpersonal skills.
• Strong analytical skills and attention to detail.
• Ability to work in a fast-paced environment, multitask, and prioritize workload.
• Excellent project management and organizational skills
• Ability to work collaboratively with cross-functional teams and manage multiple priorities in a fast-paced environment.
• Experience working with pharmaceutical, or biotech industries is a plus.

People Leader Accountabilities

• Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.
• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential.

They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.

Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account.

They provide the support needed to remove barriers and connect their team to the broader ecosystem.

The salary range for this position is : $191,335.00 - $247,610.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location.

These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.

Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

For additional benefits information, visit :

https : / / www.gilead.com / careers / compensation-benefits-and-wellbeing

Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

For jobs in the United States :

As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws.

In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact [email protected] for assistance.

For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.

NOTICE : EMPLOYEE POLYGRAPH PROTECTION ACT

YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT

PAY TRANSPARENCY NONDISCRIMINATION PROVISION

Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.

Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.

For Current Gilead Employees and Contractors :

Please log onto your Internal Career Site to apply for this job.

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