Title : Sr. Brand Strategist
Company Financial / Media
Location : NYC (4x a week on-site)
Hourly Range : $65- $75 / hr
Hourly rate is commensurate with experience and is an estimated range provided by JBC.
Responsibilities :
- Lead major brand initiatives and provide guidance to junior team members when needed.
- Create and deliver high-level presentations demonstrating how proposed activities will align with and drive key performance indicators for the masterbrand.
- Advise on brand architecture, positioning, and messaging.
- Work closely with senior executives within marketing and other departments to consult on the brand portfolio and develop collaborative solutions.
- Coordinate with internal clients, stakeholders, and marketing colleagues to implement brand projects.
- Assist marketing team members in refining unclear business requests into well-defined marketing strategies that align with our brand.
- Collaborate with market research and digital teams to incorporate audience insights, customer trends, and sentiment into our work.
Requirements :
- Proven experience in a senior position within a brand strategy team.
- 7+ years of experience in advertising, marketing management, or consulting (either in-house or agency), with a focus on brand strategy, architecture, and positioning, managing these programs from start to finish.
- Must have a background in financial services.
Sr. Brand Strategist
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