CRM Marketing Specialist

Job Title : CRM Marketing Specialist

Job Type : Contract (W2)

Start Date : 11 / 17 / 2025

Contract Duration : 3 Months (with potential for extension)

Reason for Position : To provide coverage for an employee on paternity leave

Job Location : Manhattan, NY (HYBRID role)

Work Schedule : Monday-Friday, 8 hours per day, 40 hours per week (standard business hours)

Compensation : $32 to $36 per hour

Overview : The CRM Marketing Specialist leads brand-building marketing efforts based on a comprehensive understanding of the consumer, competition, business goals, and dynamics; and the ability to bring this to life via marketing expertise and cross-functional leadership. The CRM Marketing Specialist manages Customer Relationship Management (CRM) and loyalty efforts from strategic planning through implementation for one of our global eyewear client's retail brands.

Responsibilities :

Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals.

Manages 1 : 1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e. email & SMS).

Manages CRM calendar for Target Optical in coordination with the CRM global campaign management team for e-commerce pure player brands.

Supports customer strategies and reward programs development.

Produces marketing communications plan from the marketing plan supplied by the Brand / Marketing team.

Collaborates with global CRM team and cross-functional areas to execute and evolve the program, focusing on the following : Customer Journeys, E-commerce, Engagement Program.

Manages external & internal agency relationships to maximize efficiencies.

Collates campaign results, review against projected results and make decisions that continually improve performance.

Drives the customer experience across channels including email touchpoints; connecting assets, offers, perks and trigger emails.

Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels.

Identifies opportunities to enrich the experiences of the customer to generate customer loyalty.

Collaborates with Customer Intelligence, Customer Targeting, and IT teams to ensure the full exploitation of marketing technology.

Partners with OMNI team, agencies, and others to develop a transformational change in the loyalty dynamics for Target Optical brand and drive retention goals.

Required Qualifications :

High school diploma (or GED / equivalent) or equivalent experience in the Marketing and / or Advertising field required. Bachelors degree in Marketing, Advertising, Business, etc. preferred.

4+ years of relevant experience.

In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution.

Ability to collaborate with a variety of team members and levels in a matrix organization.

Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.

Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.

Strong project management skills with a clear focus on results.

Preferred Qualifications :

Experience with Oracle Responsys and / or IBM Unica.

E-commerce experience.

Optical / Eyewear industry experience.

Retail experience.

Consulting background.