Manager, Brand Marketing, Focus Features

Job Description

Focus Features digital marketing is responsible for the digital promotion of both specialty and wide release theatrical films in the United States.

The group creates, manages and optimizes campaigns that utilize all methods of digital marketing and advertising, covering mobile and desktop websites, digital advertising creative, games, applications, custom video content, online publicity and social media programs.

In addition to our film campaigns, the maintenance, optimization and operations of the FocusFeatures.com website is also under the umbrella of digital marketing.

As part of the Focus Features Digital Marketing team, this role will be responsible for managing the Focus Insider program along with supporting the development and execution the Focus Features Brand strategy.

The role will work with internal and external resources to create and produce advertising and promotional assets for the digital marketing of Focus Features.

The Brand Marketing Manager will drive the day-to-day of the Focus Insider program, support the brand team and have varied responsibilities throughout all function of the team.

Exceptional communication skills both one-on-one and across all levels of management are crucial. Individuals must be able to handle multiple responsibilities, and to efficiently juggle a workload in the face of shifting priorities and deadlines.

Attention to detail is extremely important.

Essential Responsibilities :

• Support the development of Focus Features digital brand strategy
• Manage the Focus Insider Program (including short and long-term planning, CRM, and various Insider initiatives)
• Create and manage FocusFeatures.com operations and marketing activities such as e-mail, content management, & calendars.
• Work with digital team to develop break through strategy, concepts and ideas for Focus Insider
• Work closely brand marketing team to implement creative and social media initiatives based on marketing strategy
• Work alongside film marketing teams to ensure consistent brand voice.
• Contribute to FocusFeatures.com editorial strategy and manage freelance writing staff.
• Work with Facebook, Google, and key publishers in optimizing most effective methods of content distribution.
• Manage department budgeting and accounting, including invoicing.
• Monitor community feedback and alert team of opportunities to tap into emerging social conversations or new technology

Qualifications

Basic Qualifications :

• At least 4 years of experience in the entertainment industry specifically digital marketing, production, or post-production
• Experience with CRM systems
• Experience with social media content creation
• Excellent computer skills. Working knowledge of Microsoft-based software : Outlook, Word, Excel, PowerPoint and PhotoShop.

Desired Characteristics :

• Be self-reliant and able to implement and manage tasks independently
• Strong time management skills with a sharp attention to detail.
• Strong written and communication skills at all levels.
• Proven ability to conceptualize ideas and experience executing of online advertising
• Strong time management, problem solving and prioritization skills
• Strong creative thinking with interpersonal skills

Additional Requirements :

Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range : $75,000-105,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.

com as a result of your disability. You can request reasonable accommodations by emailing [email protected] .