Job Description
All potential candidates should read through the following details of this job with care before making an application.
The Senior Manager, Product Marketing - On-Site Performance will play an integral role in our international and mid-market positioning.
This person will be the expert on buyer personas, how they buy and their buying criteria, as well as the market and competitive set;
and will transfer that knowledge to develop strategic go-to-market plans, differentiated positioning and value propositions, sales enablement and thought leadership content.
This person must have a strong understanding of eCommerce and on-site performance, while also possess a marketing mindset and the ability to distill complex ideas into tangible, easily understood concepts that resonate with target customers.
This person will be partnering across all product offerings and international teams. As a result, this role will regularly engage with key stakeholders in Product, Sales, Marketing and the Senior Leadership Team to ensure messaging and GTM strategy is aligned with a cohesive, differentiated and client-centric narrative across Epsilon, Yieldify, as well as broader Publicis organization.
The role will be supports global teams and clients.
Key Responsibilities
- Develop a deep expertise on our on-site performance capabilities, enabling the development of product positioning, messaging and key differentiators
- Understand how on-site performance and personalization enhances other core products at Epsilon and connect them through positioning and pre-packaging
- Oversee global positioning, messaging and pricing for mid-market offerings
- Be the expert on your buyers, how they buy and their buying criteria; be the expert on our products, solutions, your competition and how to win against them.
Leverage this knowledge to collaborate with Product and Sales counterparts to define / refine product & market fit.
- Manage development and execution of international GTM strategy and plans through cross-functional teams inclusive of Epsilon + Yieldify + Publicis
- Developing market and category thought leadership, POVs and market activation plans
- Equip our sales team with a benefits-driven narrative for how our products solve client challenges
- Develop compelling sales collateral to support the selling and ongoing usage of our products across the full funnel, including sales narratives, case studies, white papers, one-sheets, blog posts, videos and more
- Act as a strategic advisor to Demand Generation, Communications / PR, Content Marketing, & Analyst Relations to drive plans that positively impact business goals
- Develop annual marketing plans through collaboration with marketing leadership, product management, and business stakeholders
Job Requirements
- 5+ years of experience in product management, marketing or related field
- 2+ years experience in Product Marketing, preferably in on-site performance or related field
- Working knowledge of retail, eCommerce and digital monetization programs
- Bachelor's Degree from a 4-year college or university; MBA a plus
- Excellent verbal and written communication skills; ability to work with and present to all levels and functions, in and out of the organization
- Mastery of Microsoft Office Suite - PowerPoint, Excel, Word and Teams
- Ability to grasp and translate technical capabilities into clear benefits
- Demonstrated success in creating compelling messaging & positioning, competitive analysis, managing product launches and end-to-end execution globally
- Experience working in a fast-paced, highly cross-functional, matrixed global organization
- Proven ability to lead and collaborate cross-functionally across marketing, sales and product teams, including with international and remote stakeholders
- Creative, resourceful, self-starter who is results oriented and a collaborative team player
- Highly organized with good follow through capabilities
- Able to manage time and juggle multiple priorities to execute high-quality deliverables
Salary Range : $130,000 - $135,000
Additional Information
About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes.
The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy.
Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web.
For more information, visit epsilon.com.
J-18808-Ljbffr
Senior Product Marketing Manager, Collaboration
As a Senior Product Marketing Manager focused on the sharing capabilities of our core File, Sync and Share offering, you will partner with internal teams across product, marketing, research, and more to drive pre-build, go-to-market, and growth strategies for Dropbox’s hero product in a fast-paced, ...
Product Manager- Marketing Activations
In this role, you will be responsible for the entire lifecycle of marketing data products and solutions, from ideation and development to launch and optimization. Manage roadmap of critical data products and solutions to improve customer engagement and conversion on different marketing channels. Do ...
Corporate Vice President, Senior Digital Product Manager
This role has accountability for creating the digital strategy that brings to life new capabilities and products in a coherent and unified user experience, and in a way that can set NYL up to reach its performance goals around agent productivity, agent retention, and sales growth. The strategy laid ...
Senior Product Manager
The position requires close coordination with internal and external development teams, business partners, executives, marketing, and project managers to ensure alignment of product strategy with business goals and market needs. Seeking a Senior Product Manager who will lead the development and manag...
Senior Manager of Product Analytics
Varsity Tutors, a Nerdy company, is evolving into a true consumer-first technology company and we’re searching for a Senior Manager of Product Analytics to be the first member of a new analytics team that works alongside product management at every step of the product development lifecycle. Nerdy’s ...
Senior Product Manager, Public Sector
Are you passionate about defining and building products that can change how the physical economy operates? We are looking for an entrepreneurial Product Manager to lead the strategy and roadmap for our Public Sector segment, which will help Public Sector companies in the physical economy improve pro...
Senior Product Manager - Circularity (B2B)
Senior Product Manager - Circularity with experience 6/8+ years on a B2B or B2B2C product. Named one of the World's Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, ...
Senior Content Marketing Manager
Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. Working at Samsara means you’ll help define th...
Senior Manager Marketing Congress Planning
Key activities led by this position include advancing the function with the implementation of designed strategies and tactics, policies and procedures, while providing direction and support on budgeting, planning, and execution along with the reconciliation of expenses for all events associated with...
Brand Marketing, Senior Manager (Onsite position)
Work closely with cross-functional integrated marketing team for business segment, including key Product Management counterparts, HQ personnel and functional personnel across In-Store Marketing, Digital Marketing, PR, Consumer Activation / Sponsorship functional areas. Implement integrated marketing...