Digital Marketing Specialist

Location : Carrollton, Texas

Job Type : Permanent

Compensation Range : $55,000 - 60,000 per year

We are seeking a passionate and results-driven Digital Marketing Specialist to join our client's team and contribute to our growth.

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products.

This role requires a combination of creativity, analytical skills, and a deep understanding of various digital marketing channels.

Responsibilities :

• Plan and execute all digital marketing, including SEO / SEM, email, social media, and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns and assess against goals.
• Develop and manage content for digital marketing campaigns, including creating graphics and producing videos.
• Optimize website content and landing pages for SEO.
• Conduct keyword research and use SEO guidelines to increase web traffic.
• Manage and grow the company’s social media presence across all digital channels.
• Create, curate, and manage published content (image, video, written).
• Design and implement direct email marketing campaigns.
• Analyze campaign performance and suggest improvements.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Provide creative ideas for content marketing and update website.
• Work with internal teams to create landing pages and optimize user experience.
• Collaborate with agencies and other vendor partners.

Qualifications :

• Experience level : Experienced
• Bachelor’s Degree in Digital Marketing, Business, or a related field.
• At least 3-4 years of relevant online marketing experience.
• Familiarity with B2B and B2C social media, Google AdWords, email campaigns, and SEO / SEM.
• Working knowledge of ad serving, social, and web analytic tools.
• Excellent interpersonal, communication, and collaboration skills.
• Demonstrable social networking skills.
• Skills and experience in creative content writing.
• Excellent analytical mindset and data-driven thinking.
• Excellent organization and time management skills.
• Experience in optimizing landing pages and user funnels.
• Knowledge of HTML, CSS, and JavaScript development and constraints.
• Up to date with the latest trends and best practices in online marketing and measurements.

JOBID : 1055783

LI-CELLA

LI-KF1

Equal Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants.

If you require a reasonable accommodation to make your application or interview experience a great one, please contact HR.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.

In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

Applications accepted on ongoing basis until filled.