Job Description :
Pay Range $75hr - $78hr
Responsibilities :
- Support the execution of the engagement plan for the Brand.
- Contribute DTC engagement recommendations based upon customer insights and brand strategy.
- Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team.
- Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.
g., CRM, third-party partner programs, DTC media, websites, mobile, eMail, social media, SEO / SEM, etc).
- Partner with the digital agencies media partners and Company Production team to define project scope, costs, timelines, and deliverables.
- Lead pull through digital tactics and media programs that drive business impact.
- Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting / optimization of digital programs based on insights and analytics.
- Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
- Monitor project status and budget and provide regular reporting on progress, challenges, and solutions.
- Provide support and coverage to team on several areas of business.
- Demonstrate ability to track and manage annual digital program and media budgets.
- Hybrid work opportunity.
- Ability to work in the office two to three days a week is preferred.
- Business travel is TBD.
Disclaimer : The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned).
Qualifications :
- Bachelor's degree with minimum 1-3 years industry, (pharmaceutical / biotech or related agency) experience.
- Experience in pharmaceutical digital marketing is required.
- Experience leading digital engagement, channel and analytics activities.
- Proven ability in managing digital agencies, partners, and cross-functional support teams.
- Competence in developing, evaluating, and activating DTC media plans.
- Demonstrated ability to successfully navigate internal MLR review processes.
- Product launch and / or Oncology / Hematology / Rare diseases experience a plus.
- Prior Digital or Media Marketing Agency experience is a plus.
- Strong oral and written communication skills.
- Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.
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