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Programmatic Marketing Specialist

VirtualVocations
South Bend, Indiana, United States
Full-time

A company is looking for a Programmatic Marketing Specialist to drive user growth through programmatic channels.Key ResponsibilitiesDevelop acquisition and brand awareness strategies for various marketsManage relationships with publisher partners and optimize programmatic practicesMonitor and optimize DSP campaigns, analyzing performance metrics and trendsRequired QualificationsBA / BS degree or equivalent practical experience preferred3+ years of experience in programmatic advertising and DSPsHands-on experience with DSPs (e.

g., DV360, TTD, Amazon) and ad serversExperience in building and managing partnerships with publishersFamiliarity with ad serving, tracking, and attribution technologies

10 days ago
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