Lubbock
Content Specialist
39028BR
Marketing and Communications
Position Description
As a content specialist, you will create engaging content that populates a variety of digital and traditional platforms at Texas Tech University, including websites, blogs, printed material, advertisements, social media and more.
You will work closely with leadership in the Office of Communications and Marketing and other university stakeholders to write content that adheres to brand standards and effectively engages target audiences.
About the University
Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral / Research-Extensive, Hispanic Serving, and state-assisted institution.
Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students.
As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School.
The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce.
It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock : Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land.
With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas.
Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities.
Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.
About the Department and / or College
In Marketing & Communications we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible.
Major / Essential Functions
- Assist in the creation and execution of email marketing campaigns using Salesforce Marketing Cloud.
- Develop engaging digital content, including email newsletters, informational emails, and automated email series.
- Utilize Marketing Cloud tools and features to segment audiences, personalize content, and optimize deliverability.
- Collaborate with team members to ensure content aligns with overall marketing strategies and brand guidelines.
- Monitor email performance metrics, analyze campaign data, and suggest improvements to increase engagement and effectiveness.
- Ensure compliance with email marketing best practices and regulations, including CAN-SPAM and GDPR.
- Participate in brainstorming sessions to generate innovative ideas for digital marketing initiatives.
Required Qualifications
Bachelor's degree in a related field and at least two years of experience in digital content creation.
Preferred Qualifications
Two to five years of experience in digital content creation
Familiarity with content management systems and digital marketing tools
Strong writing and editing skills with a keen eye for detail and grammar
Ability to communicate effectively with both external and internal audiences
Understanding of SEO best practices and experience with keyword research
Excellent organizational and project management skills.
Safety Information
Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.
Does this position work in a research laboratory?
Required Attachments
Cover Letter, Professional / Personal References, Resume / CV
Job Type
Full Time
Pay Basis
Hourly
Minimum Hire Rate
18.24
Pay Statement
Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan.
For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu / hr / payplan.
Travel Required
Up to 25%
Shift
Schedule Details
Monday - Friday, 8 : 00am - 5 : 00pm
Grant Funded?
Job Group
Office and Admn Wkrs All Other
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, genetic information or status as a protected veteran.
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