Marketing Manager, Events
Job Description
Job Description
Marketing Manager, Events
Position Overview :
Cantaloupe, Inc. is seeking a highly organized and proactive Marketing Event Manager. This role is integral to the planning, coordination, and execution of all event-related activities, ensuring seamless delivery and maximum impact.
The ideal candidate will have a strong background in event management, exceptional project management skills, and the ability to foster relationships with partners and vendors.
Key Responsibilities :
Event Planning and Coordination :
- Assist in the development and execution of the annual event calendar.
- Plan, coordinate, and manage logistics for trade shows, customer conferences, and partner events.
- Collaborate with internal teams and external partners to ensure event objectives are met.
On-Site Event Management :
- Oversee on-site event setup, execution, and breakdown for shows / events that require a marketing representative to attend and support.
- Coordinate with vendors, venues, and stakeholders to ensure smooth event operations.
- Manage event staff and volunteers as needed.
Partner and Stakeholder Engagement :
- Work closely with the Sr. Director to support partner events and sponsorship activations.
- Coordinate with partners to secure sponsorship and participation in events, ensuring alignment with overall marketing and partnership strategies.
- Facilitate communication between partners to ensure partnership deliverables are met and integrated seamlessly into events.
- Foster relationships with partners to maximize event success.
Marketing and Communication :
- Assist in developing event marketing materials and communications.
- Ensure consistent branding and messaging across all event-related content.
- Promote events through various channels to drive attendance and engagement.
- Collaborate with other marketing team members to ensure cross-channel execution for events pre, during and post-event.
Budget Management :
- Manage event budgets, ensuring cost-effectiveness and adherence to financial guidelines.
- Track expenses and provide regular budget updates to the Sr. Director.
Post-Event Analysis :
- Collect and analyze event feedback and performance metrics including lead generation, opportunities and ROI.
- Provide insights and recommendations for future events.
- Prepare post-event reports and presentations for stakeholders.
Additional responsibilities and projects may be assigned as needed to support evolving business objectives and strategic goals.
Qualifications :
- Bachelor’s degree in Marketing, Event Management, or a related field.
- 5+ years of proven experience in event planning and management.
- Strong project management and organizational skills.
- Excellent communication and interpersonal abilities.
- Ability to work under pressure and meet tight deadlines.
- Proficiency in event management software and tools.
- Experience managing budgets and financial tracking.
- Ability to travel as required for events.
Why choose Cantaloupe :
We offer competitive benefits not just limited to compensation but also offer :
- Medical, Dental, & Vision Benefits coverage, plus additional benefits (Life Assistance Program, Financial Wellness, and Nutritional Counseling)
- 401(K) with employer match effective upon first day of employment
- 18 days PTO + (9) Observed Company Holidays
- Tuition Reimbursement