Robert Half Marketing & Creative has a client seeking a Social Media Specialist with experience in the packaging or food & beverage industries.
This is a 3 4-month contract opportunity that will be onsite in 3 days a week in Camden, NJ.
Responsibilities :
- Manage and create engaging content for various social media platforms including Instagram, TikTok, and LinkedIn
- Utilize social media listening tools such as Sprout Social
- Analyze social media performance metrics and use this data to optimize future content
- Collaborate with the team to develop a content strategy with a strong focus on video
- Maintain an in-depth knowledge of social media best practices and trends
- Utilize tools such as Canva and Adobe Creative Cloud to create visually appealing content
- Work closely with the team to ensure brand awareness and consistency across all platforms
- Develop and maintain editorial calendars to ensure regular content scheduling
Requirements include :
- Bachelor's degree in marketing or related field
- 5-7 years of professional experience in social media marketing
- Strong professional experience using Instagram, TikTok and LinkedIn
- Proven experience in analyzing social media data
- Strong content creation skills
- Experience creating social media content for the food & beverage or packaging industries
- Experience using Sprout social or similar social media listening tools
- Strong skills in Canva or Adobe Photoshop
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