Product Marketing Specialist - Men's & Women's Hormones/Anti-Aging

Job Description

Job Description

Company Overview

Before we opened Strive Pharmacy we were unsatisfied with the current state of the pharmaceutical industry. Most of the current pharmaceuticals only offer a one size fits all approach and often come with unwanted and potentially dangerous side effects.

We found that through compounding we can offer a much more personalized solution to medicine.

Through this we have been able to help patients get the results they are seeking for their personal needs. After years of working for corporate chains we took the risk and opened Strive Pharmacy.

We are dedicated to providing a better experience for each customer and clinic that we work with. Come see the Strive difference.

Our Mission

We're flipping the script with personal medicine. We strive to interrupt an industry that has been closed to personalized care, accessibility, and nuance for too long.

We strive to shift a reactive view of self-care and ignite a proactive baseline-shifting approach to health for all. 'The human element' is our crux and catalyst, driving all that we do, whether we're interacting with patients, providers, or practices.

We're here to partner with those ready for a change. More than a compounding pharmacy, we're on a mission to positively disrupt healthcare as we know it.

Strive is about more than medicine. Strive is about striving for the personal side of healthcare.

Job Location : Hybrid M-F-W / Mesa, Arizona

Reporting to : Product Marketing Manager

Role Purpose :

• Drive the marketing strategy, execution, and performance for the company's Hormone and Anti-Aging medications.
• Focus on maximizing market share, driving sales growth, educating healthcare professionals and consumers, and ensuring product success through strategic planning and cross-functional collaboration.

Key Responsibilities :

• Product Strategy & Positioning
• Develop product positioning and messaging that distinctly targets the hormone and anti-aging markets.
• Conduct thorough market analysis and competitive assessments to inform strategy.
• Manage the complete marketing lifecycle for each product from launch through growth phases to maturity.
• Campaign Planning & Execution
• Work closely with the Product Marketing Manager and Marketing Operations Manager to design and execute comprehensive marketing campaigns, leveraging both digital and traditional channels.
• Collaborate with internal teams (Content, Social Media, Events, Trade Marketing, Brand, Sales, CSR, Clinical, & Operations) to ensure timely production and distribution of marketing materials.
• Metrics & Performance Tracking
• Monitor key performance metrics such as sales growth, market penetration, customer engagement, and ROI to gauge the success of the hormone and anti-aging campaigns.
• Employ data analytics tools to continually refine marketing strategies and enhance campaign effectiveness.
• Content Development Partner with the Content and Clinical teams to create accurate, compliant, and compelling educational and promotional materials.
• Develop sales enablement tools including website content, product guides, email campaigns, rack cards, FAQs, and other essential marketing collateral.
• Cross-Functional Collaboration
• Maintain close relationships with Sales, CSR, Trade Marketing, Operations, Content, Social Media, Events, Clinical, and other departments to ensure aligned marketing strategies and objectives.
• Organize and lead regular meetings with all relevant departments to synchronize priorities and monitor progress.
• Scaling & Market Expansion
• Identify and capitalize on opportunities for market expansion and new product introductions within the hormone and anti-aging sectors.
• Craft scalable marketing strategies to enter new markets or intensify presence in existing markets.

Metrics for Success :

Sales Growth

Achieve a notable increase in sales volume and revenue within the hormone and anti-aging product categories.

• Campaign Performance
• Achieve high engagement rates, including click-through and conversion rates, from targeted marketing campaigns.
• Customer Engagement
• Generate positive customer feedback and high engagement levels on social media and other platforms.
• Time to Market
• Successfully shorten the time to launch new products and implement marketing campaigns efficiently.

Day-to-Day Deliverables :

• Campaign Management
• Oversee and ensure the timely execution and budget adherence of marketing campaigns.
• Content Creation
• Continuously produce and update high-quality marketing content in collaboration with the content team.
• Collaboration Meetings
• Engage in daily or weekly strategy sessions with cross-functional teams to ensure alignment and discuss progress.
• Data Analysis
• Conduct ongoing analysis of market trends and sales data to optimize marketing strategies and operations.

Job Requirements :

• Bachelor's degree in Marketing, Business, or related discipline.
• At least 2 years of professional marketing experience specifically with anti-aging or weight loss products.
• Expertise in creating and managing targeted marketing campaigns for health and wellness products.
• Familiarity with the latest trends and compliance regulations in the hormone and anti-aging medication markets.

Benefits / Perks

Strive Pharmacy provides a comprehensive benefits package that encompasses various perks such as employer paid healthcare coverage available after 30 days of employment, the choice of an FSA / HSA, a voucher for new hire scrubs (if applicable), parental leave, a 401(k) plan with matching contributions, and the benefit of weekends and holidays off.

FREE COMPOUNDED MEDS to employees and immediate family members.

Culture

At Strive, culture plays a fundamental role in shaping our workplace atmosphere. Beyond our exceptional benefits package, we foster a sense of community.

Throughout the year, we arrange various holiday potlucks and festive celebrations. Strive is committed to promoting both personal and professional development, striving for our employees to excel and grow in every aspect of their lives, both within and outside of the workplace.

Strive Pharmacy is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristics as outlined by federal, state or local laws.

Disclaimer Please do not call the pharmacy location with questions about your application or interview. A talent acquisition partner will reach out to you.