Responsibilities
- Lead the entire product life cycle (cradle to grave); successful planning and implementation of : product launches, promotion, sales initiatives, internal / external communications, etc..
- Develop product business strategy and product definitions to meet the constantly evolving landscape of customer, application, regulatory, and manufacturing influences, that are aligned with the strategic business plan.
- Explore market information, industry data / trends, offering landscape, and channel distribution needs to drive expansion in messaging and understanding of core product offering and application.
- Collaborate within cross functional teams to develop and implement product marketing strategies throughout the equipment portfolio.
- Support product management with Voice of Customer perspective within application segmentation and product categories to maintain a frontline perspective of industry trends.
- Build and interpret statistical analysis of key data (market, segments, conditions, customer profiles, and dealer performance) with executable insights for further application or investigations.
- Communicate the plan throughout the corporate environment, influencing various leadership, departments and organizations to gain support for strategic product, marketing, and sales initiatives as the subject matter authority.
- Collaborate and influence successful marketing of the assigned products by understanding our customers and their business, our competitors, the market dynamics and unmet needs.
Qualifications
The qualified candidate will have :
- Bachelor’s degree required (Engineering, Business, Platform Development)
- 5+ years or more of product management or product marketing experience required.
- 8+ years of construction equipment (or similar) industry
- Demonstrated project management, organizational, and communication skills to varying levels of the organization.
The ideal candidate will have :
- 5+ years or more of consistent experience in segment analysis promoting analytical abilities.
- Curiosity and an entrepreneurial mindset to explore out of the box initiatives
LI-EF1
Company Benefits
CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it.
Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives.
Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities.
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