Senior Marketing Manager, Paid Social

Job Description

Job Description

About Us :

Live experiences help people cross today's digital divide and focus on what truly connects us the here, the now, this once-in-a-lifetime moment that's bringing us together.

To fulfill Gametime's mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.

With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.

The Role :

The Gametime Manager / Sr. Manager, Mobile Marketing is responsible for oversight of all mobile marketing campaigns, scaling spend while achieving set ROAS / ROI goals, testing and scaling new channels, and directing creative team needs based on performance .

The Manager / Sr. Manager, Mobile Marketing will report to the VP, Marketing and will have additional opportunities to manage and work on other marketing channels as needed.

What you'll be doing :

• Own the mobile acquisition marketing program with an emphasis on driving scale across channels while targeting performance ROAS / KPI goals.
• Manage marketing channels with an emphasis on social (i.e. Facebook, Instagram, Twitter, Tiktok, etc.) - continuously tracking and updating data, segmenting, monitoring performance, and finding new ways to improve scale and return-on-ad-spend (ROAS).
• Use a data-driven approach & a vigorous testing process to evaluate hypotheses and extract insights on strategy and performance.
• Collaborate with the Gametime creative team, to help create new and innovative messaging and customer touch points.
• Work closely with data & product teams to implement marketing systems and tools while also working to identify opportunities to enhance the customer experience and drive additional conversions and revenue.
• Develop a deep understanding of the customer experience and data flow from acquisition and engagement to drive conversions & revenues.
• Assist as needed on other marketing initiatives such as app store optimization, brand testing, and CRM.

What you'll bring :

• Experience managing six- to seven- figure monthly marketing budgets across a variety of mobile acquisition channels
• Deep expertise with social UA tools, platforms, attribution & SKAN, and best practices ranging from campaign set up to optimizing performance to desired goals
• Strong analytical skills - highly comfortable with data and meticulous about accuracy in reporting
• You're a self-starter who can execute tactically and think strategically and who will take initiative in testing new strategies while driving process improvements
• Creative best practices, A / B testing, and understanding of full-funnel marketing concepts as a means to optimize performance

Our ideal candidate has :

• Education : BA / BS in Business, Marketing, Finance or related quantitative analytics degree
• 3-6 years post-collegiate experience in a marketing focused role focused on mobile user acquisition
• Experience working with third party campaign management tools, including MMPs and creative management systems, to help better optimize spend and performance
• Expertise with SQL and understanding of database hierarchies
• High attention to detail, you pride yourself on accuracy and find yourself constantly double checking your work
• A good attitude, willing to put your head down and do whatever it takes to execute, learn, and innovate. Excellent communication skills, written and verbal, with the ability to explain your work and results to Gametime executives as needed
• Persistence - never afraid to try new things, fail, and then try new strategies and approaches to succeed
• Self-motivated and focused on executing well; you enjoy being hands-on
• Scrappy and resourceful when facing challenges of all types
• Interest in the sports / live entertainment space is a plus

What we can offer :

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200 / yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• 401k, HSA, pre-tax savings programs
• Unlimited snacks, drinks
• Company happy-hours, events and outings
• Wellness programs
• Tenure recognition

At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys.

Individual pay within that range can vary for several reasons including skills / capabilities, experience, and available budget.

United States - Pay Range

$150,000 $160,000 USD

Gametime is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.