General Manager

Job Description

General Manager (GM)

Westmatic Corporation – Buffalo, NY

Are you a results-driven leader with the vision and energy to take a business to the next level? Westmatic Corporation is looking for a General Manager to lead our North American operations from Buffalo, NY. As a member of the global management team, reporting directly to the Group CEO, you will take full responsibility for our U.S. operations. In this key role, you will manage a skilled team, drive significant growth, and strengthen Westmatic’s position as a global leader in sustainable vehicle wash technology. This is a unique opportunity to combine strategic leadership with hands-on execution in a growing international company, where innovation, sustainability, and customer success are at the core of everything we do.

Company information

Westmatic is a Swedish-American company and a global leader in the design, manufacturing, and installation of advanced large vehicle wash systems for buses, trucks, and trains. We also provide industry-leading environmental solutions in water treatment, recycling, and purification. Since our founding in Arvika, Sweden in the early 1970s, we have delivered over 3,000 installations worldwide to public transportation authorities, private fleets, and the rail industry. With production facilities in both Sweden and Buffalo, NY, we continue to expand across Europe, North America, and Australia. Today, the Westmatic Group employs around 75 people, with about half of the workforce based in Buffalo. Westmatic Corporation was established in 2005 in Delaware, U.S., and remains committed to driving innovation, efficiency, and environmental responsibility within the vehicle washing industry.

About the position

Westmatic Corporation is seeking a dynamic General Manager to lead and expand our North American operations from Buffalo, NY. The successful candidate will be responsible for driving significant growth in both revenue and profitability over the coming years. This role requires a strong, energetic, and entrepreneurial leader with sharp commercial instincts, strategic vision, and the proven ability to build and scale a high-performing organization.

Key Responsibilities

• Lead the North American organization with a clear focus on profitable growth and operational excellence.
• Drive nationwide sales and market development in U.S. and Canada with an entrepreneurial, customer-focused approach.
• Ensure world-class performance in sales, project management, production, installation, and aftermarket services.
• Strengthen and expand Westmatic’s brand presence across the continent, aligned with the company’s “Clean & Green” positioning and long-term innovation strategy.
• Collaborate closely with the sister factory in Sweden to adapt the product platform to North American standards and to optimize production, technology, and resource utilization.
• Recruit, develop, and retain talents to build a strong, motivated, and high-performing team.
• Expand the aftermarket and service business into a key strategic profit driver.
• Build and maintain long-term relationships with customers, partners, and key industry stakeholders.

Qualifications

Personal Attributes

What We Offer