Description
A Day in The Life Of A Digital Marketing Associate III :
- Independently manage overarching campaign performance, including media channel and tactic performance. Optimize ROI of digital channels to ensure sales targets are met and media spend is properly allocated.
- Lead media planning process with agency partners and internal teams across media, analytics, and brand.
- Support strategic marketing partnerships, including : Implementation of new initiativesInternal & external communication on project performance and statusCollaboration with reporting and operational teams to set up proper infrastructure for new partnerships
- Assist in annual long range planning process by building out sales projections for the following year and forecasting associated spend
- Test, track and analyze digital advertising to increase awareness, consideration, and leads / sales.
- Work with key stakeholders across analytics to develop or improve ad reporting infrastructure as needed.
- Develop and present key results on a monthly basis to internal teams.
What You Will Need :
- 5 - 7+ years marketing experience, preferably in digital media, with a proven track record in creating and managing highly successful & visible marketing programs.
- Proven ability to effectively project manage and be detail-oriented.
- Experience managing projects with external vendors & agencies.
- Working knowledge of key marketing financial drivers.
- Excellent organizational, communication and inter-personal skills and must be comfortable working in a collaborative team environment.
- Experience gained through college degree programs and / or certifications is applicable to the above skills.
What Business Results You Will Drive :
- Generate sales growth through strategic marketing partnerships and digital media
- Create digital media plan and optimize throughout the year to ensure efficient cost-per-lead & cost-per-acquisition
- Meet sales conversion goals, including ROI metrics.
LI-JC1
Job Family
Marketing
Company
TXU Retail Services Company
Locations
Irving, TexasTexas
It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.
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