Senior Digital Media Buyer

Job Description

Job Description

We are looking for a Senior Ad Manager to join our growing Local AdOps team. This is an exciting opportunity for anyone with paid advertising experience, looking to do so at the highest level.

This person will be an integral member of a growing team, working closely with Account Managers and our growing team of Campaign Managers and Campaign Coordinators.

This role will be focused on direct response advertising and conversion optimization. We are seeking someone who will help with campaign support and optimization, as well as building out our knowledgebase.

Ideal candidate should be as comfortable on a screen-share with a client as they are debugging a pixel in HTML.

What you'll do :

Execute paid initiatives across programmatic DSPs such as Xandr and all social platforms

Perform daily QA and timely troubleshooting of all placements, tagging, and floodlights / vendor pixels for on-site tracking implementations to ensure proper tracking

Resolve campaign discrepancies and 3rd party tracking issues

Test creatives to ensure proper implementation and adserving

Collaborate with teammates to help optimize their campaigns for conversion rate, CPA, or both

Coordinate all tagging and integration efforts with third parties such as ad verification partners and survey vendors

Build out team knowledgebase on pixels, tags, and adservers. Lead team-wide trainings and office hours.

Assisting clients with pixel placement via screenshare as needed

Play a key role in process and product improvement by recommending and scoping enhancements to improve our ability to execute campaigns.

Need to have :

3+ years ad operations experience either agency side or within the digital industry, trafficking large-scale paid media campaigns

2+ year experience working with third-party SSP / DSP or ad servers (Google, Sizmek, AppNexus, Innovid, Verizon Media, Flashtalking, Beeswax, The Trade Desk, etc.).

2+ years of experience using DoubleClick, Atlas, WebTrends, Omniture, Google Analytics, etc.

Must be proficient with javascript, iFrame, and other HTML coding as it relates to ad serving and pixel implementation

Must be proficient in ad server targeting methods

Experience with direct response campaigns required

Experience with Mobile App Tracking solutions preferred : Kochava, Appsflyer, Adjust, etc.

Experience with rich media solutions preferred : DoubleClick RM, Flashtalking, Sizmek, etc.

Experience with third-party ad verification partners preferred : Integral Ad Science, Doubleverify, etc.

Experience with website tracking tools such as Google Analytics and Ghostery

High level of accuracy and attention to detail

Professional maturity, integrity, discipline and a positive attitude

Remote Work :

Unified has a major presence in New York and Los Angeles. We have recently decided to expand our team to include employees in other markets.

The position will be remote for now (as are all Unified positions since the Covid pandemic started). In certain markets (Denver, PHX, SLC), IHM has an office where we will likely have space, but the details are TBD.

The ideal candidate should be comfortable with remote work for an extended period, possibly beyond 2021.

About Unified

Unified is a leading provider of social advertising services and solutions powered by data and technology. Our proprietary technology is designed to change the business of social by helping brands achieve unprecedented social marketing results.

Unified provides expert Managed and Professional Services super-charged by innovative operations and insights platforms, as well as cutting-edge Data Management and Audience Insights solutions.

With a range of offerings, we are able to create custom solutions for our clients, tailored to their needs and goals. Headquartered in New York City and with offices in Los Angeles and Atlanta, Unified has managed over $5B in social advertising data for the world’s largest brands and agencies and run more than $1B in social advertising campaigns.