Position Purpose :
The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns.
Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals.
Position oversees management of campaign activations and supports the reporting process.
Key Responsibilities :
45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit / ad creation, etc.
with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
40% Channel Management - Support omni-channel planning, buying / activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and / or campaign;
Involved in agency and partner management and integration into workflows
15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc;
Ensure best practices are utilized / shared; Act as an informal leader and mentor within the channel organization
Direct Manager / Direct Reports :
- This position typically reports to Manager or Media / Sr. Manager of Media
- This position has 0 Direct Reports
Travel Requirements :
No travel required.
Physical Requirements :
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions :
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications :
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications :
- 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and / or large retailer
- Previous experience with retail websites and analytics
- Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
- Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
- Presentation and writing skills
Minimum Education :
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education :
No additional education
Minimum Years of Work Experience :
Competencies :
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
- Manages Conflict
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