Senior Marketing Manager, Demand Generation

Zilliant is a SaaS company on a mission to eliminate Pricing Anxiety and turn pricing into a strategic advantage for our customers.

Guided by our values—People First, Trust, Accountability, Impact, and Innovation—we deliver intelligent solutions that align teams, build confidence, and drive sustainable growth.

We know our business is about more than just software—it’s about the people who power it, from our dedicated team to the customers we serve.  As our Senior Marketing Manager, Demand Generation, you will play a pivotal role in shaping and executing demand generation programs.

You’ll own and optimize email marketing strategies, develop high-impact demand campaigns, and partner closely with Business Development Representatives (BDRs) to design and implement outbound sales programs.   Your efforts will be instrumental in generating and nurturing a strong pipeline of qualified leads, contributing directly to revenue growth.  What You’ll Do :

• Demand Campaigns : Develop and manage comprehensive demand generation campaigns across multiple channels, including digital, social, and content marketing.

Ensure alignment with sales goals and company objectives.  Email Marketing :

Leverage A / B testing and analytics to continually improve performance and ROI.   BDR Sales Programs :

Leverage marketing automation tools to create and execute automated outreach campaigns, ensuring timely and relevant communication with prospects.   Analytics & Reporting :

Develop and maintain dashboards to track KPIs and report on the effectiveness of demand generation efforts.   Leverage tools like Marketo, Salesforce, and ZoomInfo to build and refine automated programs, drive pipeline velocity, and improve lead handoffs and conversion.  Collaborate cross-functionally with Product Marketing, Sales, RevOps, and Customer Success to ensure message consistency, audience alignment, and go-to-market cohesion.  Who You Are :

Analytically minded with the ability to interpret data, identify trends, and make data-driven decisions.  Results-oriented approach and a passion for driving growth creatively.   What You’ll Need :

MBA Optional but valued.   5+ years of experience in demand generation, email marketing, or a related role, preferably in the B2B SaaS industry.   Proven track record of designing and executing successful email marketing and demand generation campaigns.   Experience running and managing ABM strategies and automated outreach campaigns.   Proficiency in marketing digital tools (e.g., HubSpot, Marketo, 6Sense, Salesforce)   What You’ll Enjoy :