Digital Marketing Manager (MARKETING SPEC 3)

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Digital Marketing Manager (MARKETING SPEC 3)

Job Summary

Reporting to the Executive Director of Marketing and Communications, the Digital Marketing Manager will develop and manage a multimedia marketing and communications portfolio that elevates graduate education at UC Davis.

The Digital Marketing Manager will work in conjunction with the deans, directors, and administrators to enrich the Graduate Studies brand by designing and implementing outreach campaigns, social media campaigns, and digital communications tied to graduate student recruitment, retention, and community-building goals.

The Digital Marketing Manager will be adept at using both web and non-web-based platforms to execute the position including Adobe Creative Suite and / or Canva, website content management systems such as Drupal, social media content management systems such as Hootsuite, marketing platforms such as MailChimp or Constant Contact, and Microsoft Office applications.

They will also track, analyze and report campaign performance using analytic tools and work closely with the Executive Director of Marketing and Communications to shape ongoing marketing strategies.

The Digital Marketing Manager will clearly and effectively interact with individuals of diverse backgrounds and perspectives and will serve as a marketing strategist and liaison to Graduate Studies staff and other UC Davis constituents (students, staff, faculty, and alumni).

Apply By Date

10 / 4 / 2024 at 11 : 59pm

Qualifications

Minimum Qualifications

For full consideration, applicants are encouraged to upload license, certification, and / or educational degree if required of the position.

• Bachelor's degree and work-related experience in marketing, communications, web development or similar; and / or equivalent combination of experience / training.
• Knowledge and experience with all aspects of social media communications. This includes a firm understanding of social media channels and digital platforms and their respective audiences (Facebook, Instagram, LinkedIn, X / Twitter, YouTube, etc.

as well as the ability to create and implement long and short-term social media marketing / communication plans.

• Experience drafting and designing clear, easy-to-navigate, informative, accurate, and functional web resources (including but not limited to websites, visuals, and graphics) that provide content consistent with Graduate Studies' brand and objectives targeted to the appropriate audiences.
• Experience and knowledge of web production, management, accessibility, and SEO optimization.
• Experience handling multiple projects simultaneously and building consensus while managing leadership expectations.
• Proficiency in Photoshop, Illustrator, Premier Pro, Canva or other visual design and wire-framing tools.
• Interpersonal and communication skills to interact effectively with diverse groups and individuals from the University and external to the University, both verbally and in writing.

Preferred Qualifications

• At least 5 years experience in digital marketing and communications.
• Technical skills in digital audio and video recording equipment, experience operating such equipment, and experience with digital audio and video editing software to produce quality videos.
• Experience writing, editing, and / or repurposing news for a variety of audiences in digital, online, and print formats.
• Basic HTML knowledge.
• Knowledge of campus web standards and editorial / content standards.
• Project management skills appropriate for multimedia or content production for the web or in publications.
• Knowledge of graduate education.
• Knowledge of organizational principles and procedures involved in handling sensitive and / or personally identifiable information (for example, Family Education Rights and Privacy Act, or FERPA).

Key Responsibilities

• 50% - MANAGE, DEVELOP, MAINTAIN AND DELIVER WEB CONTENT AND NAVIGATION / ARCHITECTURE SYSTEMS
• 30% - DESIGN AND IMPLEMENT AN INTEGRATED SOCIAL MEDIA AND WEB STRATEGY
• 15% - DEVELOP AND MANAGE GRAPHIC AND WRITTEN CONTENT
• 5% - OTHER

Department Overview

Graduate Studies (GS) advocates on behalf of graduate students and postdoctoral scholars, supports the faculty and staff engaged in delivering graduate education, and administers academic and administrative policies affecting graduate students and postdoctoral scholars that foster a culturally and intellectually diverse environment characterized by high academic standards.

Graduate Studies at UC Davis includes more than 100 dynamic degree programs and a diverse and interactive global student body.

Graduate Studies (GS) embraces and values diversity, equity, and inclusion (DEI). We are committed to employing and retaining a diverse workforce and have programs and policies in place to ensure all employees can succeed regardless of race, color, national origin, religion, sex, gender expression, gender identity, gender transition status, pregnancy, physical or mental disability, medical condition, genetic information, ancestry, marital status, age, sexual orientation, citizenship, or service in the uniformed services, including protected veterans.

In acknowledgement of historical and current injustices faced by marginalized members of our global UC Davis community, we are firmly committed to supporting the UC Davis Principles of Community and applying tenets of diversity, equity, and inclusion into every aspect of our everyday work and organizational culture.

Position Information

• Salary or Pay Range : $75,000 / yr. - $135,600 / yr.
• Salary Frequency : Monthly
• Salary Grade : 22
• UC Job Title : MARKETING SPEC 3
• Number of Positions : 1
• Appointment Type : Career
• Percentage of Time : 100% Fixed
• Shift Hours : Manager will advise;
• Location : Davis, CA
• Union Representation : No
• Benefits Eligible : Yes
• Hybrid / Remote / On-Site : On-Site

Benefits

Outstanding benefits and perks are among the many rewards of working for the University of California. UC Davis offers a full range of benefits, resources, and programs to help you bring your best self to work, as well as to help you and your family achieve your health, wellness, financial, and career goals.

Learn more about the benefits and eligibility rules by visiting Benefits Summary for UC Davis Health Employees or Benefits Summary for UC Davis Employees and our Benefits Page.

If you are represented by a union, benefits are negotiated between the University of California (UC) and your union and finalized in a contract.

Read your bargaining unit's employment contract, stay abreast of current negotiations and learn about collective bargaining at UC : https : / / ucnet.

universityofcalifornia.edu / labor / bargaining-units / index.html

• High quality and low-cost medical plans to choose from to fit your family's needs
• For eligible roles, UC pays for Dental and Vision insurance premiums for you and your family
• Extensive leave benefits including Pregnancy and Parental Leave, Family & Medical Leave
• Paid Holidays annually as stipulated in the UC Davis Policies or Collective Bargaining Agreement
• Paid Time Off / Vacation / Sick Time as stipulated in the UC Davis Policies or Collective Bargaining Agreement
• Continuing Education (CE) allowance and Education Reimbursement Program as stipulated in the UC Davis Policies or Collective Bargaining Agreement
• Access to free professional development courses and learning opportunities for personal and professional growth
• WorkLife and Wellness programs and resources
• On-site Employee Assistance Program including access to free mental health services
• Supplemental insurance offered including additional life, short / long term disability, pet insurance, and legal coverage
• Public Service Loan Forgiveness (PSFL) Qualified Employer & Student Loan Repayment Assistance Program for qualified roles
• Retirement benefit options for eligible roles including Pension and other Retirement Saving Plans. More information on our retirement benefits can be found here
• UC Davis cares about building a community, which is why we provide resources to enhance diversity, equity, and inclusion as well as Employee Resource Groups (ERGs) to support our staff

Physical Demands

• Mental Demands : Analytical and Problem Solving - Constantly, Confidentiality - Constantly, Constant Interruptions - Frequently, Customer Contact - Frequently, Multiple Concurrent Tasks - Constantly, Reading (documents or instruments) - Constantly, Reasoning - Occasionally, Verbal Communication - Constantly, Written Communication - Constantly
• Physical Demands : Attendance - Constantly, Sitting - Constantly, Speaking - Constantly, Standing - Frequently, Walking - Occasionally, Writing - Frequently, Talk or Hear - Frequently
• Lifting Requirements : Up to 25 Pounds (Light) - Occasionally
• Visual Acuity Requirements : Close Visual Acuity (e.g., viewing a computer screen; using measurement devices) - Constantly, Color Visual Acuity - Frequently
• Noise Conditions : Moderate Noise Conditions - Constantly
• Equipment Used to Perform the Duties : Computer and Peripheral Equipment - Frequently, Copier - Frequently, Fax - Frequently, Telephone - Frequently

Work Environment

• Participate in multiple events (Tier 1) throughout the year showcasing Graduate Studies programs and services including, but not limited to Commencement.
• UC Davis is a smoke and tobacco-free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space.

Special Requirements

This position is a critical position and subject to a background check. Employment is contingent upon successful completion of background investigation including criminal history and identity checks.

Diversity, Equity, Inclusion and Belonging

At UC Davis, we're solving life's most urgent challenges to bring a fuller, healthier, and more resilient world within reach.

We grow from every challenge we take on and we don't just maintain - we improve. We recognize that creating an inclusive and intellectually vibrant organization means understanding and valuing both our individual differences and our common ground.

The most comprehensive solutions come from the most diverse minds, and you belong here. As you consider joining UC Davis, please explore our Principles of Community, our Clinical Strategic Plan and strategic vision for research and education, and our latest efforts to outgrow the expected.

The University of California, Davis is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status.

For the University of California's Affirmative Action Policy please visit : https : / / policy.ucop.edu / doc / 4010393 / PPSM-20.

For the University of California's Anti-Discrimination Policy, please visit : https : / / policy.ucop.edu / doc / 1001004 / Anti-Discrimination.

Because we want you to be seen, our recruiting process at UC Davis fosters authenticity, diversity, and inclusion. Studies have shown that some people may not apply to jobs unless they meet every single qualification.

Each unique role at UC Davis has a set of requirements and you could be perfect for this role, or you could be perfect for the next role! Don't meet all the requirements?

We still encourage you to apply! #YouBelongHere

To apply, visit https : / / careerspub.universityofcalifornia.edu / psc / ucdavis / EMPLOYEE / HRMS / c / HRS HRAM FL.HRS CG SEARCH FL.

GBL?Page HRS APP JBPST FL&JobOpeningId 72770&PostingSeq 1&SiteId 7uageCd ENG&FOCUS Applicant

The University of California is an Equal Opportunity / Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.

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