Marketing Specialist

Marketing Specialist

Location : Vernon Hills, IL

Reporting to : Marketing Manager

Status : Full-time

Overview

About BCD : Come join our tight-knit team at BCD, where we prioritize collaboration and community. As a smaller business, we pride ourselves on fostering an inclusive environment where every voice is heard and valued. We believe in the power of teamwork to achieve our goals and encourage innovation at every level, while having fun along the way. BCD provides secure, reliable video storage solutions, tailored to the needs of any project site. From small retailers looking to monitor foot traffic to large-scale smart cities deploying AI-based video analytics to improve safety, BCD collaborates with security integrators around the globe to create a safer world.

Job Summary

The Marketing Specialist supports the execution of marketing initiatives across digital and traditional channels with a strong focus on SEO and digital performance. This role assists with content creation, campaign coordination, social media management, SEO optimization, lead qualification, and reporting to help build brand awareness, increase visibility in search engines, and drive engagement.

Responsibilities

• Plan and execute digital marketing campaigns, including email, social media, SEO, and web initiatives.
• Create, edit, and publish content for websites, blogs, and social media platforms, ensuring alignment with SEO best practices.
• Conduct keyword research and implement on-page SEO strategies, including meta tags, headings, and internal linking.
• Monitor website performance, organic search rankings, and user behavior using tools such as Google Analytics and Google Search Console.
• Help coordinate trade show and event logistics.
• Assist with lead follow-up, primarily after tradeshows and events, and help qualify leads for the sales team.
• Support the development of marketing collateral, such as brochures, presentations, data sheets, and case studies.
• Regularly update and optimize website content, including product images, landing pages, and blog articles.
• Collect, analyze, and compile marketing performance reports across campaigns, SEO, and digital channels.
• Conduct market research and competitor analysis, including SEO benchmarking.
• Perform other related duties as assigned.

Required Skills / Abilities

Education and Experience

Travel

Minimal (010%); may include occasional travel for trade shows or company events.

Physical Requirements

Ability to lift 2050 lbs for packing and setting up trade show materials.

Compensation and Benefits

#J-18808-Ljbffr