Director of Sales

Luxury boutique resort in Upstate NY is seeking an experienced and dynamic Director of Sales to join the leadership team of a luxury boutique resort in the Catskills.

The Director of Sales will be responsible for meeting and exceeding budgeted revenue goals for 2025 and beyond, with a focus on growing both corporate executive retreats and wedding business.

This role requires a strategic leader who excels at driving group sales, fostering relationships, and thriving in a hands-on, fast-paced environment.

The Director of Sales will manage a team of three, including a corporate sales manager and a sales coordinator, reporting directly to the General Manager and CEO.

The ideal candidate is a motivated self-starter who thrives in a roll up the sleeves, get it done culture and is driven by performance-based compensation linked to achieving sales goals.

THIS JOB IS BASED IN UPSTATE NY / CATSKILLS & REQUIRES RELOCATION-Assistance Available

Property Summary :

This is full-service boutique resort is located on 20 scenic acres in the Catskills, featuring 110 beautifully designed rooms by a renowned design firm.

The property offers a wide range of amenities, including a large heated pool, recreation room, pickleball courts, wood-fired saunas, electric bikes, and a dog run.

It also features 4,000 square feet of event space, plus an additional 1,500 square feet of breakout rooms. Following an extensive renovation and a highly successful reopening in October 2021, the resort has earned accolades, including being named the #1 Hotel in New York State by Travel and Leisure in 2023.

Recently, it was accepted into Small Luxury Hotels in August 2024 and partnered with Hilton Hotels for booking as of September 2024.

Key Responsibilities :

• Revenue Management : Meet and exceed budgeted revenue goals as well be instrumental in driving sales and budgets as the property grows
• Group Sales : Increase group bookings with a focus on corporate executive retreats and weddings
• Sales Strategy : Develop and execute sales strategies through key channels, including MPI, CVENT, Helms Brisco, and destination meeting planner networks.
• Team Leadership : Lead, coach, and inspire a sales team of three, cultivating a high-performance and collaborative environment.
• Business Development : Proactively generate new business by building relationships with meeting planners and increasing wedding bookings.
• Market Positioning : Leverage the resort’s unique position as one of the largest independent boutique hotels in the Catskills to secure high-value group business.
• Budget Management : Ensure alignment between sales strategies and the resort’s financial goals, driving year-over-year revenue growth.

Requirements :

• Minimum of 5 years of sales experience in the hospitality industry, preferably in a boutique hotel or resort setting.
• Proven ability to meet and exceed sales targets while growing revenue streams.
• Strong knowledge of corporate group and wedding sales, with experience using platforms like MPI, CVENT, and Helms Brisco.
• Demonstrated leadership skills with experience in managing and growing a high-performing sales team.
• Excellent communication, networking, and relationship-building abilities.
• Ability to thrive in a fast-paced, results-oriented, and hands-on environment.

Compensation & Benefits :

• Performance-based compensation, with potential for significant growth as the resort's revenue increases.
• Competitive base salary with substantial bonus potential tied to achieving sales goals.
• Medical and Dental benefits available after 90 days of employment.
• Opportunities for career advancement as the resort continues to expand.
18 days ago