Director of Marketing

Job Summary :

For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.

The Director of Marketing is responsible for developing and executing strategic marketing plans that drive brand awareness, lead generation, and business growth.

This role requires a strategic thinker with a deep understanding of market trends, consumer behavior, and digital marketing tactics.

The Director of Marketing will lead a team of marketing professionals, manage budgets, and collaborate with other departments to ensure alignment with overall business goals.

Key Responsibilities :

Strategic Planning :

• Develop and implement comprehensive marketing strategies that align with the company’s objectives and drive growth.
• Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
• Set clear marketing goals and KPIs to measure the effectiveness of campaigns and initiatives.

Campaign Management :

• Oversee the creation and execution of marketing campaigns across various channels including digital, print, social media, and events.
• Manage and optimize marketing budgets to maximize ROI and ensure cost-effective allocation of resources.
• Coordinate with creative, content, and design teams to produce high-quality marketing materials.

Brand Management :

• Develop and maintain a strong brand identity and ensure consistency across all marketing channels.
• Monitor brand performance and make recommendations for improvements based on analytics and feedback.

Team Leadership :

• Lead, mentor, and develop a high-performing marketing team, providing guidance and support to achieve departmental goals.
• Foster a collaborative and innovative team culture.

Cross-Functional Collaboration :

• Work closely with sales teams to align marketing efforts with overall business strategies.
• Collaborate with external agencies, partners, and vendors as needed.

Data Analysis :

• Analyze marketing data and metrics to evaluate campaign effectiveness and inform future strategies.
• Utilize data-driven insights to optimize marketing efforts and drive decision-making.

Market Research :

• Conduct market research to understand customer needs, preferences, and behaviors.
• Stay updated on industry trends and emerging technologies to keep the company at the forefront of marketing innovations.

Qualifications :

• Bachelor’s degree in marketing, Business Administration, or a related field; MBA or advanced degree preferred.
• Proven experience (typically 7-10 years) in a senior marketing role with a track record of successful campaign management and team leadership.
• Strong understanding of digital marketing, SEO / SEM, content marketing, social media, and analytics.
• Excellent communication, leadership, and interpersonal skills.
• Ability to think strategically and execute effectively in a fast-paced environment.
• Proficiency in marketing software and tools (e.g., CRM systems, analytics platforms).

Compensation and Benefits :

Competitive salary with an exceptional benefits package including a comprehensive medical / dental / vision plan, a 401(k) savings plan, paid holidays, and vacation pay.

Job Type : Full-time

Pay : $65,000.00 - $70,000.00 per year

Schedule :

8 hour shift

Experience :

• Digital marketing : 1 year (Required)
• Marketing : 7 years (Required)
• WordPress : 1 year (Required)

Location :

• Saint Petersburg, FL 33702 (Required)
• Hybrid remote in Saint Petersburg, FL 33702

Medovent Solutions is an Equal Opportunity Employer and does not discriminate in its employment practices on the basis of race, religion, sex, color, national origin, age, disability, citizenship, genetic information, veteran status or military service, or any other characteristic protected by federal or Florida law.

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